Acquisition Solutions

11 Metrics to Track for Mobile Program Success

Vibes’ Mid-Year Mobile Checkup only takes minutes but will give you the insight and recommendations on how healthy your mobile program is and how to improve in the second half of the year

What Marketers Need to Know From Apple's WWDC

Apple’s WWDC revealed several updates, many highlighting where mobile marketing is migrating as an industry. Read the highlights and strategy recommendations marketers need to know.

The Post-Pandemic State of Mobile, Part 3: 4 Ways Retailers Can Establish an Effective Mobile Engagement Strategy

Brands saw a 20 percent increase in mobile engagement clickthrough rates (CTR) in 2020 compared to 2019. These higher CTRs indicate consumers prefer mobile messaging as a main form of communication.

The Post-Pandemic State of Mobile, Part 2: Mobile’s Role in BOPIS and BOPAC

Prior to the pandemic, BOPIS and BOPAC were growing. However, the pandemic forced brick and mortar retailers to significantly increase investment in digital to physical shopping.

The Post-Pandemic State of Mobile, Part 2: Mobile’s Role in BOPIS and BOPAC

Prior to the pandemic, BOPIS and BOPAC were growing. However, the pandemic forced brick and mortar retailers to significantly increase investment in digital to physical shopping.

The Post-Pandemic State of Mobile, Part 1: How Mobile Data Overcomes Today’s Retail Challenges

There’s no denying that 2020 fundamentally changed how consumers interact with brands. Now in 2021, mobile is a key strategy for driving high return on investment and consumer engagement for brands.

Vibes Data Reveals More Mobile Consumers Are Interacting With the Brands They Love

After a year of living through a pandemic, mobile consumers are more ready than ever to interact with the brands they love. Vibes data shows a significant increase in active subscribers.

How the pandemic drove a lasting shift of brands delivering more personalized experiences to consumers

Vibes Senior Director of Data & Analytics explores mobile marketing 12 months after the pandemic broke out

The Importance of Building Trust Post-Purchase

Building trust with consumers is important since nearly half of consumers prioritize brands they’ve purchased from before. Learn how to leverage SMS to build trust post-purchase and generate loyalty.

How to Find Marketing Harmony with Mobile

With a variety of mobile channels, from SMS, MMS, Wallet, Push, and App Inbox, it's easy to feel overwhelmed. Learn to simplify with multi-channel orchestration for optimal consumer engagement.

The 5 Rules to Dating and SMS

Are SMS marketing and dating similar? In some ways, yes! Explore the five rules that apply to a successful date and SMS program.

8 Brands That Missed An Opportunity to Score With Mobile During the Big Game

Learn how brands that advertised during the Big Game missed opportunities to leverage multi-million dollar investments and strategies to win next year.

7 Mobile Acquisition Tactics You Need To Be Using Right Now

Shoppers are turning to mobile messaging to communicate with their favorite brands. Learn how to capitalize on this opportunity.

5 Mobile Goals Marketers Should Set for 2021

Now that 2021 is here, prioritize your mobile goals with insights from Vibes Customer Strategy team.

The Role of Mobile: Re-engaging Shoppers In the New Normal

Mobile continues to play a huge role in shaping the new “normal” of today’s world. Learn how our Vibes Re-store offering can help your brand leverage SMS to re-engage customers and boost sales.

The Power of SMS: Enabling a Robust Recovery for Retail

Customers want to be kept in-the-know on critical business updates now more than ever. Discover how leveraging SMS will help your brand gain customer trust and subsequently grow revenue.

How Chipotle Launched One of the Best Campaigns of 2019

With the goal to create emotional connections with their customers, learn how Chipotle combined must-watched programming and mobile technology to connect with today's consumers.

Mobile Marketing: Navigating the Modern Consumer

How Hibbett Sports Trailblazes in the Mobile Space

Hibbett Sports, which has more than 1,000 stores across the country, has had some notable milestones in mobile marketing. Today, their mobile database is 1.65 million strong and growing.