App Optimization

  • 5 Ways to Do Your Best E-Commerce Business This Peak Shopping Season

    5 Ways to Do Your Best E-Commerce Business This Peak Shopping Season

    With COVID-19 still looming, e-commerce sales will grow even more during the 2021 holidays. Make it your most successful season yet.

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  • Why permission-based marketing is key to personalization

    Why permission-based marketing is key to personalization

    Permission-based marketing boosts brands' reputations and allows them to create marketing messages that offer value to customers.

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  • 3 Trends in Loyalty Marketers Need to Know

    3 Trends in Loyalty Marketers Need to Know

    With mobile adoption rapidly growing, here are the three trends in loyalty marketers need to pay attention to.

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  • What Marketers Need to Know From Apple's WWDC

    What Marketers Need to Know From Apple's WWDC

    Apple’s WWDC revealed several updates, many highlighting where mobile marketing is migrating as an industry. Read the highlights and strategy recommendations marketers need to know.

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  • The Post-Pandemic State of Mobile, Part 3: 4 Ways Retailers Can Establish an Effective Mobile Engagement Strategy

    The Post-Pandemic State of Mobile, Part 3: 4 Ways Retailers Can Establish an Effective Mobile Engagement Strategy

    Brands saw a 20 percent increase in mobile engagement clickthrough rates (CTR) in 2020 compared to 2019. These higher CTRs indicate consumers prefer mobile messaging as a main form of communication.

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  • The Post-Pandemic State of Mobile, Part 2: Mobile’s Role in BOPIS and BOPAC

    The Post-Pandemic State of Mobile, Part 2: Mobile’s Role in BOPIS and BOPAC

    Prior to the pandemic, BOPIS and BOPAC were growing. However, the pandemic forced brick and mortar retailers to significantly increase investment in digital to physical shopping.

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  • The Post-Pandemic State of Mobile, Part 2: Mobile’s Role in BOPIS and BOPAC

    The Post-Pandemic State of Mobile, Part 2: Mobile’s Role in BOPIS and BOPAC

    Prior to the pandemic, BOPIS and BOPAC were growing. However, the pandemic forced brick and mortar retailers to significantly increase investment in digital to physical shopping.

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  • Four things COVID19 taught us about consumer loyalty programs

    Four things COVID19 taught us about consumer loyalty programs

    If consumer behavior in 2020 taught us one thing, it’s that you need to meet shoppers where they are (mobile), with a flow of information that’s relevant and timely (personalized).

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  • The Post-Pandemic State of Mobile, Part 1: How Mobile Data Overcomes Today’s Retail Challenges

    The Post-Pandemic State of Mobile, Part 1: How Mobile Data Overcomes Today’s Retail Challenges

    There’s no denying that 2020 fundamentally changed how consumers interact with brands. Now in 2021, mobile is a key strategy for driving high return on investment and consumer engagement for brands.

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  • Vibes Data Reveals More Mobile Consumers Are Interacting With the Brands They Love

    Vibes Data Reveals More Mobile Consumers Are Interacting With the Brands They Love

    After a year of living through a pandemic, mobile consumers are more ready than ever to interact with the brands they love. Vibes data shows a significant increase in active subscribers.

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  • The Importance of Building Trust Post-Purchase

    The Importance of Building Trust Post-Purchase

    Building trust with consumers is important since nearly half of consumers prioritize brands they’ve purchased from before. Learn how to leverage SMS to build trust post-purchase and generate loyalty.

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  • How to Find Marketing Harmony with Mobile

    How to Find Marketing Harmony with Mobile

    With a variety of mobile channels, from SMS, MMS, Wallet, Push, and App Inbox, it's easy to feel overwhelmed. Learn to simplify with multi-channel orchestration for optimal consumer engagement.

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  • 4 Steps to Implementing Effective Contactless Curbside

    4 Steps to Implementing Effective Contactless Curbside

    As consumers adapt to contactless shopping experiences, leverage Vibes expert mobile guidance to implement effective contactless curbside.

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  • 5 Mobile Goals Marketers Should Set for 2021

    5 Mobile Goals Marketers Should Set for 2021

    Now that 2021 is here, prioritize your mobile goals with insights from Vibes Customer Strategy team.

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  • The Role of Mobile: Re-engaging Shoppers In the New Normal

    The Role of Mobile: Re-engaging Shoppers In the New Normal

    Mobile continues to play a huge role in shaping the new “normal” of today’s world. Learn how our Vibes Re-store offering can help your brand leverage SMS to re-engage customers and boost sales.

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  • The Power of SMS: Enabling a Robust Recovery for Retail

    The Power of SMS: Enabling a Robust Recovery for Retail

    Customers want to be kept in-the-know on critical business updates now more than ever. Discover how leveraging SMS will help your brand gain customer trust and subsequently grow revenue.

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  • Why Mobile Makes Loyalty Rewards Better

    Why Mobile Makes Loyalty Rewards Better

    Brands who use mobile loyalty rewards programs have a significant opportunity to engage. In fact, 63% of consumers want to save their loyalty account information to a mobile wallet.

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  • Mobile Marketing: Navigating the Modern Consumer

    Mobile Marketing: Navigating the Modern Consumer

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  •  How to Build Consumer Trust with Mobile Loyalty Programs

    How to Build Consumer Trust with Mobile Loyalty Programs

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  •  More Than Half Of US Consumers Want Mobile Messaging Notifications From Favorite Brands

    More Than Half Of US Consumers Want Mobile Messaging Notifications From Favorite Brands

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