Alex Campbell

Alex Campbell has long been recognized as one of mobile marketing’s original pioneers, working tirelessly to educate marketers on the value of mobile as a viable discipline. A true entrepreneur at heart, Alex oversees Vibes’ innovation strategy – always looking for the next great mobile technology brands can leverage to drive deeper customer engagement and untapped revenue opportunities.

  • Why permission-based marketing is key to personalization

    Why permission-based marketing is key to personalization

    Permission-based marketing boosts brands' reputations and allows them to create marketing messages that offer value to customers.

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  • Why Mobile Wallet is the Ultimate Weapon for BOPIS

    Why Mobile Wallet is the Ultimate Weapon for BOPIS

    Over the past year and a half, buy online, pickup in store (BOPIS) and curbside pickup have been used as a safe bridge between in-store and online shopping.

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  • How Restaurants Can Build Loyalty with Mobile Messaging

    How Restaurants Can Build Loyalty with Mobile Messaging

    As consumer adoption continues to grow, restaurants can look to three key mobile marketing strategies to increase visits and drive loyalty and engagement across mobile.

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  • The Post-Pandemic State of Mobile, Part 3: 4 Ways Retailers Can Establish an Effective Mobile Engagement Strategy

    The Post-Pandemic State of Mobile, Part 3: 4 Ways Retailers Can Establish an Effective Mobile Engagement Strategy

    Brands saw a 20 percent increase in mobile engagement clickthrough rates (CTR) in 2020 compared to 2019. These higher CTRs indicate consumers prefer mobile messaging as a main form of communication.

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  • The Post-Pandemic State of Mobile, Part 2: Mobile’s Role in BOPIS and BOPAC

    The Post-Pandemic State of Mobile, Part 2: Mobile’s Role in BOPIS and BOPAC

    Prior to the pandemic, BOPIS and BOPAC were growing. However, the pandemic forced brick and mortar retailers to significantly increase investment in digital to physical shopping.

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  • The Post-Pandemic State of Mobile, Part 1: How Mobile Data Overcomes Today’s Retail Challenges

    The Post-Pandemic State of Mobile, Part 1: How Mobile Data Overcomes Today’s Retail Challenges

    There’s no denying that 2020 fundamentally changed how consumers interact with brands. Now in 2021, mobile is a key strategy for driving high return on investment and consumer engagement for brands.

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  • 3 Significant (and Surprising) New Trends in 2020 Mobile Shopping Behavior

    3 Significant (and Surprising) New Trends in 2020 Mobile Shopping Behavior

    2020 holiday shopping is proving to be unique, however not in the ways that first appeared obvious heading into the key shopping period.

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  • Vibes Named a Leader for Second Straight Year in Gartner Magic Quadrant for Mobile Marketing Platforms

    Vibes Named a Leader for Second Straight Year in Gartner Magic Quadrant for Mobile Marketing Platforms

    Vibes Named a Leader for Second Straight Year in Gartner Magic Quadrant for Mobile Marketing Platforms

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  • Mobile Wallet Is the Ultimate Weapon for Buy Online Pickup in Store

    Mobile Wallet Is the Ultimate Weapon for Buy Online Pickup in Store

    Mobile wallet is the perfect tool for buy online pickup in store (BOPIS) because it removes friction from the customer experience and keeps customers informed throughout the process.

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