Alex Campbell

Mobile Takes the Headache Out of Car Dealerships

How QSRs Can Foster Loyalty

Busy consumers only pay attention to mobile programs that maximize their experience and offer valuable incentives. Alex Campbell, co-founder of Vibes, says there are three key ways to increase visits.

Welcome Mobile Engagement to Revamp Your Guest Hotel Experience

A strategic investment in SMS, MMS, mobile app, and native mobile wallet enables hotels to engage guests driving greater action and loyalty.

Why permission-based marketing is key to personalization

Permission-based marketing boosts brands' reputations and allows them to create marketing messages that offer value to customers.

Why Mobile Wallet is the Ultimate Weapon for BOPIS

Over the past year and a half, buy online, pickup in store (BOPIS) and curbside pickup have been used as a safe bridge between in-store and online shopping.

How Restaurants Can Build Loyalty with Mobile Messaging

As consumer adoption continues to grow, restaurants can look to three key mobile marketing strategies to increase visits and drive loyalty and engagement across mobile.

The Post-Pandemic State of Mobile, Part 3: 4 Ways Retailers Can Establish an Effective Mobile Engagement Strategy

Brands saw a 20 percent increase in mobile engagement clickthrough rates (CTR) in 2020 compared to 2019. These higher CTRs indicate consumers prefer mobile messaging as a main form of communication.

The Post-Pandemic State of Mobile, Part 2: Mobile’s Role in BOPIS and BOPAC

Prior to the pandemic, BOPIS and BOPAC were growing. However, the pandemic forced brick and mortar retailers to significantly increase investment in digital to physical shopping.

The Post-Pandemic State of Mobile, Part 1: How Mobile Data Overcomes Today’s Retail Challenges

There’s no denying that 2020 fundamentally changed how consumers interact with brands. Now in 2021, mobile is a key strategy for driving high return on investment and consumer engagement for brands.

3 Significant (and Surprising) New Trends in 2020 Mobile Shopping Behavior

2020 holiday shopping is proving to be unique, however not in the ways that first appeared obvious heading into the key shopping period.

Vibes Named a Leader for Second Straight Year in Gartner Magic Quadrant for Mobile Marketing Platforms

Vibes Named a Leader for Second Straight Year in Gartner Magic Quadrant for Mobile Marketing Platforms

Mobile Wallet Is the Ultimate Weapon for Buy Online Pickup in Store

Mobile wallet is the perfect tool for buy online pickup in store (BOPIS) because it removes friction from the customer experience and keeps customers informed throughout the process.