Vibes Marketing

Why Today's Grocery & Convenience Stores Should Be Embracing Mobile to Drive Sales

It’s clear that mobile is becoming necessary to engage today’s consumers. As grocery brands offer more mobile apps and tools, these industries have seen boosts in both sales and customer engagement.

Your 2020 Marketing Plan the Kondo Way (Or How to Avoid CMO FOMO)

Why Mobile Makes Loyalty Rewards Better

Brands who use mobile loyalty rewards programs have a significant opportunity to engage. In fact, 63% of consumers want to save their loyalty account information to a mobile wallet.

Stepping Up Your Mobile Game with Mobile Marketing Platforms

It can be tough to keep up with what consumers want. With the right mobile marketing platform, marketers can foster instant connections while learning from insights and analytics.

Mobile Marketing: Navigating the Modern Consumer

How Hibbett Sports Trailblazes in the Mobile Space

Hibbett Sports, which has more than 1,000 stores across the country, has had some notable milestones in mobile marketing. Today, their mobile database is 1.65 million strong and growing.

Psychographics vs. Demographics: What Marketers Need to Know

Everything starts with the consumer. And with the help from psychographics, marketers can more accurately predict consumer behavior and deliver personalized offers that hit the mark.

The Phygital Glossary: Breaking Down the Digital to Physical Shopping Experiences

With the right strategy and implementation, any brand can launch a phygital experience that mirrors the way we all shift between the digital and physical landscape.

How to Build Consumer Trust with Mobile Loyalty Programs

Customer Expectations Are Changing. It’s Time to Pay Attention.

While digital platforms are far from new, brands are reinvesting and updating their digital platform to ensure that mobile experiences are easy and enjoyable.

Toys “R”… Back? How Retail-as-a-Service Might Just Change Brick-and-Mortar

Despite E-commerce's success, customers continue to buy products in stores. Discover how brands are utilizing retail-as-a-service to create positive customer experiences.

Study: The top brand among mobile consumers is…

More Than Half Of US Consumers Want Mobile Messaging Notifications From Favorite Brands

Why Vibes was named a Leader in Gartner's Magic Quadrant

It’s official - we have been named a Leader in the 2019 Gartner Magic Quadrant for Mobile Marketing Platforms research report.

What Q2 2019 Retail Earnings are Telling Us About Digital Strategy

Now that they’ve stopped seeing e-commerce as the enemy, we expect to see more innovative blends of physical and online shopping experiences.

Steven Mastandrea, Senior Director of Architecture on All Things Mobile Marketing

Steven Mastandrea, Senior Director of Architecture, has been with Vibes for over 11 years and has seen the industry transform. We asked Steven what mobile marketers should care about right now.

How Machine Learning Can Help Quick-Service Restaurants Personalize Content

Thanks to machine learning and artificial intelligence, QSRs have more capacity than ever to deliver exactly the marketing offers their customers want.

Why Restaurants Should Drop the App and Focus on MMS

Initially, mobile marketing for restaurants meant building their own mobile app to attract repeat business, that’s no longer the only, or best way to engage customers. MMS may be the solution.

5 Innovative Examples of How Convenience Stores are Using Mobile to Drive In-Store Sales

Not only can mobile marketing help convenience stores get people into the store (versus just paying at the pump for gas), but it can also help build loyalty to keep people coming back.