Vibes Marketing

  • What Q2 2019 Retail Earnings are Telling Us About Digital Strategy

    What Q2 2019 Retail Earnings are Telling Us About Digital Strategy

    Now that they’ve stopped seeing e-commerce as the enemy, we expect to see more innovative blends of physical and online shopping experiences.

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  • Steven Mastandrea, Senior Director of Architecture on All Things Mobile Marketing

    Steven Mastandrea, Senior Director of Architecture on All Things Mobile Marketing

    Steven Mastandrea, Senior Director of Architecture, has been with Vibes for over 11 years and has seen the industry transform. We asked Steven what mobile marketers should care about right now.

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  • How Machine Learning Can Help Quick-Service Restaurants Personalize Content

    How Machine Learning Can Help Quick-Service Restaurants Personalize Content

    Thanks to machine learning and artificial intelligence, QSRs have more capacity than ever to deliver exactly the marketing offers their customers want.

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  • Why Restaurants Should Drop the App and Focus on MMS

    Why Restaurants Should Drop the App and Focus on MMS

    Initially, mobile marketing for restaurants meant building their own mobile app to attract repeat business, that’s no longer the only, or best way to engage customers. MMS may be the solution.

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  • 5 Innovative Examples of How Convenience Stores are Using Mobile to Drive In-Store Sales

    5 Innovative Examples of How Convenience Stores are Using Mobile to Drive In-Store Sales

    Not only can mobile marketing help convenience stores get people into the store (versus just paying at the pump for gas), but it can also help build loyalty to keep people coming back.

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  • 5 Ways Quick-Service Restaurants are Leveraging Digital Loyalty Programs to Win More Customers

    5 Ways Quick-Service Restaurants are Leveraging Digital Loyalty Programs to Win More Customers

    While mobile marketing is effective for many industries, quick-service restaurants are really winning when it comes to leveraging mobile-based loyalty programs.

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  • A One-Stop Resource for Brand and Marketing Interactions with Consumers: Mobile Wallet

    A One-Stop Resource for Brand and Marketing Interactions with Consumers: Mobile Wallet

    We’re seeing consumers shift from relying on apps to using mobile wallet more frequently and for more types of transactions. Mobile wallet a convenient and frictionless purchasing solution.

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  • Why Rich Content Messaging is Becoming the New Standard

    Why Rich Content Messaging is Becoming the New Standard

    Although rich content messaging is still being rolled out to different phones and carriers, it is quickly becoming the new norm. Here are just a few of the reasons why you need to pay attention to RCS

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  • Where Are We Now with Chatbots?

    Where Are We Now with Chatbots?

    We can no longer look to the future for chatbot adoption because it’s happening now. By 2020, customers will manage 85% of their relationship with a business without interacting with a human at all.

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  • Part 3 of D2C: How to Segment Your Mobile Users

    Part 3 of D2C: How to Segment Your Mobile Users

    For your direct-to-consumer brand, let’s take your data even further to segment your mobile subscriber base to deliver relevant and customized content to your audience, that drives value.

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  • 3 Key Questions Marketers Need to Be Asking about AI

    3 Key Questions Marketers Need to Be Asking about AI

    We recognize that you have some questions — and should — when it comes to artificial intelligence’s role in your marketing. Here are three questions you need to ask before you start implementing AI.

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  • 5 Restaurants That are Taking Personalized Mobile Experiences by Storm

    5 Restaurants That are Taking Personalized Mobile Experiences by Storm

    Dining is often price-sensitive, so sending well-timed, personalized mobile messages through text, push, or mobile wallet can compel customers to choose your restaurant over the competition.

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  • Super Bowl 2019 is No Exception — Beauty Brands are Killing it With Mobile & Digital Technology

    Super Bowl 2019 is No Exception — Beauty Brands are Killing it With Mobile & Digital Technology

    Beauty brands like Ulta are bridging the gap between the physical and digital experience using mobile, and leveraging AI, AR, and other mobile marketing strategies to create innovative experiences.

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  • Part 2: How Advanced Digital Analytics Helps Brands Improve Customer Experiences

    Part 2: How Advanced Digital Analytics Helps Brands Improve Customer Experiences

    In this article, we will highlight how D2C and traditional brands can benefit from digital channels and create improved customer experiences using the data and analytics they glean.

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  • How Restaurants Connect the Dots Between Digital and Physical Marketing 

    How Restaurants Connect the Dots Between Digital and Physical Marketing 

    Every industry has its own challenges when it comes to bridging the gap between digital and physical marketing. Here are a few ways that restaurants are successfully connecting the dots with mobile.

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  • How Conversational Marketing Revolutionizes Customer Interaction

    How Conversational Marketing Revolutionizes Customer Interaction

    Mobile technology combined with fresh strategies like conversational marketing open up a whole new world when it comes to interacting with customers in really personalized and relevant ways.

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  • 3 Ways Brands Used Chatbots This Holiday Season

    3 Ways Brands Used Chatbots This Holiday Season

    In Q4 2018, we saw unprecedented use of chatbots as a marketing channel. Here are some of the successful strategies brands using chatbots employed in their mobile marketing strategies.

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  • What are Mobile Subscribers? How Can They Benefit my Brand?

    What are Mobile Subscribers? How Can They Benefit my Brand?

    So let’s look at something you might not be very familiar with: mobile subscribers. We’ll dive into what exactly they are as well as why you want them...and how you can get more of them.

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  • How Marketers Benefit from NLP

    How Marketers Benefit from NLP

    If you’ve heard the buzzword NLP and wondered about it, this post will educate you on all things related to natural language processing, as well as help you leverage it as a marketer.

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  • Part 1: What is Direct-to-Consumer Marketing?

    Part 1: What is Direct-to-Consumer Marketing?

    What is direct-to-consumer marketing? Rather than selling products through third-party channels, a brand sells directly to consumers, either through its own store or ecommerce.

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