How Mobile Devices Have Taken Our Multitasking to the Next Level
Multitasking has been a big part of the computing world since its inception. With today’s ubiquity of smart devices, our multitasking potential has grown past the confines of a single CPU.
The Micro-Moment Economy: Why Utility is the New Currency
Micro-moments have become an integral part of our daily lives, making utility a new commodity. By going mobile, brands can easily adjust to the changes in the utility-based market.
The Rise of BOPIS: What it Means for Your Digital Strategy
BOPIS, or Buy Online Pickup In-Store, is a way to convert your online store traffic into in-store foot traffic – padding your margins. BOPIS has seen a 47% year-over-year increase from 2017 to 2018.
D2C Isn’t Killing Traditional Brands, but Customer Experience Is
The success of D2C is not about being cheaper to run the business; thriving D2C brands just do a better job of understanding today’s digital-savvy consumer and focusing on customer experience.
How Facebook Messenger and OTT Will Become the Next Big Thing in Marketing
While text message marketing isn’t fading from relevancy, there’s another trend in marketing through messaging that you should be aware of - OTT (over-the-top) messaging.
Apps are Dead. How Mobile Wallet will be one of the few survivors.
Users are increasingly looking to accomplish more while navigating less, and mobile wallet is instrumental to this movement. How payments are pay-ving the way for Mobile Wallet success.