Sophie Vu

Sophie Vu is the Chief Marketing Officer at Vibes. With more than 18 years’ experience growing and leading innovative tech companies, Sophie has a strong pulse on the current and emerging market landscape.

  • 3 Pressing Mobile Trends To Look Out For In 2020

    3 Pressing Mobile Trends To Look Out For In 2020

    Like many executives, Vibes' CMO, Sophie Vu, enjoys partaking in yearly predictions. Take a look at the three mobile trends she expects to unfold in 2020.

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  • Mapping a Richer Customer Experience Through Multimedia Messaging

    Mapping a Richer Customer Experience Through Multimedia Messaging

    MMS messages give marketers a blank canvas. While SMS is limited to 160 characters, MMS has no character limit and image count per message. Marketers, the world is your oyster with this technology.

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  • CMOs Need to Focus to Survive: Three Priorities to Ditch and Three to Latch On To

    CMOs Need to Focus to Survive: Three Priorities to Ditch and Three to Latch On To

    Here's the hard truth: Most CMOs (including me) will never be able to get all their work done. In this article, I've laid out 3 areas for CMOs to prioritize, and 3 to let go of.

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  • Mapping a Richer Customer Experience Through Multimedia Messaging

    Mapping a Richer Customer Experience Through Multimedia Messaging

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  • To Avoid Falling Behind, CMOs Must Focus On These Areas

    To Avoid Falling Behind, CMOs Must Focus On These Areas

    With the rise of digital marketing and social media, as well as video, mobile technologies, analytics, and CRM, the role and responsibilities of CMO have grown and evolved.

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  • What the New Vibes Website Means for You

    What the New Vibes Website Means for You

    With a cleaner look, richer content, and use cases that help you be a better mobile marketer, Vibes' new website has some pretty cool features we wanted you to know about.

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