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Mobile Awesomeness

  • 6 Mobile Engagement Ideas to Boost ROI This Holiday Season

    6 Mobile Engagement Ideas to Boost ROI This Holiday Season

    Mobile can support brands as they navigate consumer behavior shifts with a flight of holiday engagement ideas ready to live up to the new standard of brand engagement in mobile shopping & dinning.

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  • Brands Could Lose Fickle Gen Zers Over Poor Digital Experiences, Survey Finds

    Brands Could Lose Fickle Gen Zers Over Poor Digital Experiences, Survey Finds

    Brands are vulnerable to losing younger consumers who are less tolerant of poor digital shopping experiences and will quickly move on from brands. Here's what marketers need to know.

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  • When Online Activity Soared Last Year, so Did Data Collection. Here's What Marketers Need to Know

    When Online Activity Soared Last Year, so Did Data Collection. Here's What Marketers Need to Know

    Widespread online activity allowed retailers access to consumer information to personalize the user experience, but privacy regulations may disrupt the ability to deepen relationships with consumers

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  • The Two Keys to Improving Mobile Customer Experience

    The Two Keys to Improving Mobile Customer Experience

    For many customers, their first interaction with a brand happens on a mobile device, so creating a stand-out mobile customer experience is key.

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  • Vibes Named a Leader for Second Straight Year in Gartner Magic Quadrant for Mobile Marketing Platforms

    Vibes Named a Leader for Second Straight Year in Gartner Magic Quadrant for Mobile Marketing Platforms

    Vibes Named a Leader for Second Straight Year in Gartner Magic Quadrant for Mobile Marketing Platforms

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  • Discover the Power of Mobile Engagement

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  • Why Mobile Wallet is the Ultimate Weapon for BOPIS

    Why Mobile Wallet is the Ultimate Weapon for BOPIS

    Over the past year and a half, buy online, pickup in store (BOPIS) and curbside pickup have been used as a safe bridge between in-store and online shopping.

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  • The Difference between Omni, Multi, and Cross Channel Marketing

    The Difference between Omni, Multi, and Cross Channel Marketing

    Class is in session for this crash course on the difference between omni, multi, and cross channel marketing and why mobile helps in any strategy.

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  • 6 Text Messaging Best Practices for Building Trust with Your Audience

    6 Text Messaging Best Practices for Building Trust with Your Audience

    Reports reveal a person sends or receives an average of 41 texts per day. How does a brand stand out? By following six best practices to become a trusted name in a consumer's phone.

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  • How Restaurants Can Build Loyalty with Mobile Messaging

    How Restaurants Can Build Loyalty with Mobile Messaging

    As consumer adoption continues to grow, restaurants can look to three key mobile marketing strategies to increase visits and drive loyalty and engagement across mobile.

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  • 11 Metrics to Track for Mobile Program Success

    11 Metrics to Track for Mobile Program Success

    Vibes’ Mid-Year Mobile Checkup only takes minutes but will give you the insight and recommendations on how healthy your mobile program is and how to improve in the second half of the year

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  • 3 Trends in Loyalty Marketers Need to Know

    3 Trends in Loyalty Marketers Need to Know

    With mobile adoption rapidly growing, here are the three trends in loyalty marketers need to pay attention to.

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  • What Marketers Need to Know From Apple's WWDC

    What Marketers Need to Know From Apple's WWDC

    Apple’s WWDC revealed several updates, many highlighting where mobile marketing is migrating as an industry. Read the highlights and strategy recommendations marketers need to know.

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  • The Post-Pandemic State of Mobile, Part 3: 4 Ways Retailers Can Establish an Effective Mobile Engagement Strategy

    The Post-Pandemic State of Mobile, Part 3: 4 Ways Retailers Can Establish an Effective Mobile Engagement Strategy

    Brands saw a 20 percent increase in mobile engagement clickthrough rates (CTR) in 2020 compared to 2019. These higher CTRs indicate consumers prefer mobile messaging as a main form of communication.

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  • The Post-Pandemic State of Mobile, Part 2: Mobile’s Role in BOPIS and BOPAC

    The Post-Pandemic State of Mobile, Part 2: Mobile’s Role in BOPIS and BOPAC

    Prior to the pandemic, BOPIS and BOPAC were growing. However, the pandemic forced brick and mortar retailers to significantly increase investment in digital to physical shopping.

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  • The Post-Pandemic State of Mobile, Part 1: How Mobile Data Overcomes Today’s Retail Challenges

    The Post-Pandemic State of Mobile, Part 1: How Mobile Data Overcomes Today’s Retail Challenges

    There’s no denying that 2020 fundamentally changed how consumers interact with brands. Now in 2021, mobile is a key strategy for driving high return on investment and consumer engagement for brands.

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  • Four things COVID19 taught us about consumer loyalty programs

    Four things COVID19 taught us about consumer loyalty programs

    If consumer behavior in 2020 taught us one thing, it’s that you need to meet shoppers where they are (mobile), with a flow of information that’s relevant and timely (personalized).

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  • Vibes Data Reveals More Mobile Consumers Are Interacting With the Brands They Love

    Vibes Data Reveals More Mobile Consumers Are Interacting With the Brands They Love

    After a year of living through a pandemic, mobile consumers are more ready than ever to interact with the brands they love. Vibes data shows a significant increase in active subscribers.

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  • How the pandemic drove a lasting shift of brands delivering more personalized experiences to consumers

    How the pandemic drove a lasting shift of brands delivering more personalized experiences to consumers

    Vibes Senior Director of Data & Analytics explores mobile marketing 12 months after the pandemic broke out

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  • A Day In The Life as a Controller

    A Day In The Life as a Controller

    Get to know Vibes' team member Stephanie Cohrs as she takes you through a day in her life at Vibes.

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  • Introducing the New Vibes Look

    Introducing the New Vibes Look

    Learn more on the current state of mobile and why Vibes launched our updated brand identity.

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