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Brands are vulnerable to losing younger consumers who are less tolerant of poor digital shopping experiences and will quickly move on from brands. Here's what marketers need to know.

Widespread online activity allowed retailers access to consumer information to personalize the user experience, but privacy regulations may disrupt the ability to deepen relationships with consumers

For many customers, their first interaction with a brand happens on a mobile device, so creating a stand-out mobile customer experience is key.

Vibes Named a Leader for Second Straight Year in Gartner Magic Quadrant for Mobile Marketing Platforms

Over the past year and a half, buy online, pickup in store (BOPIS) and curbside pickup have been used as a safe bridge between in-store and online shopping.

Class is in session for this crash course on the difference between omni, multi, and cross channel marketing and why mobile helps in any strategy.

Reports reveal a person sends or receives an average of 41 texts per day. How does a brand stand out? By following six best practices to become a trusted name in a consumer's phone.

As consumer adoption continues to grow, restaurants can look to three key mobile marketing strategies to increase visits and drive loyalty and engagement across mobile.

Vibes’ Mid-Year Mobile Checkup only takes minutes but will give you the insight and recommendations on how healthy your mobile program is and how to improve in the second half of the year

With mobile adoption rapidly growing, here are the three trends in loyalty marketers need to pay attention to.

Apple’s WWDC revealed several updates, many highlighting where mobile marketing is migrating as an industry. Read the highlights and strategy recommendations marketers need to know.

Brands saw a 20 percent increase in mobile engagement clickthrough rates (CTR) in 2020 compared to 2019. These higher CTRs indicate consumers prefer mobile messaging as a main form of communication.

Prior to the pandemic, BOPIS and BOPAC were growing. However, the pandemic forced brick and mortar retailers to significantly increase investment in digital to physical shopping.

There’s no denying that 2020 fundamentally changed how consumers interact with brands. Now in 2021, mobile is a key strategy for driving high return on investment and consumer engagement for brands.

If consumer behavior in 2020 taught us one thing, it’s that you need to meet shoppers where they are (mobile), with a flow of information that’s relevant and timely (personalized).

After a year of living through a pandemic, mobile consumers are more ready than ever to interact with the brands they love. Vibes data shows a significant increase in active subscribers.

Vibes Senior Director of Data & Analytics explores mobile marketing 12 months after the pandemic broke out

Get to know Vibes' team member Stephanie Cohrs as she takes you through a day in her life at Vibes.

Learn more on the current state of mobile and why Vibes launched our updated brand identity.