Blog

Mobile Awesomeness

  • 4 Mobile Trends That Will Take Off in 2019

    4 Mobile Trends That Will Take Off in 2019

    We’re still buzzing from all the great mobile technology information we gleaned at Mobile Next 2018. We share four mobile trends that aren’t technical or complicated, and easily implementable.

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  • 5 Ways to Improve Customer Relationship with Transactional Messaging

    5 Ways to Improve Customer Relationship with Transactional Messaging

    There’s a lot of value in another type of marketing message: transactional messaging, which can enrich the customer experience and further your relationship with your audience.

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  • Voice Marketing and What it Means for Brands

    Voice Marketing and What it Means for Brands

    Voice marketing via mobile and smart devices isn’t going anywhere. Rather than waiting until it’s mainstream as a marketing tool, jump on board now to establish your foothold in this new space.

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  • MMS and the Bridge to Richer Experiences

    MMS and the Bridge to Richer Experiences

    From a business perspective, MMS takes text message marketing one step further, allowing brands to better engage their audience through different types of media.

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  • Vibes Snags Two Mobile Marketing Association SMARTIES Awards

    Vibes Snags Two Mobile Marketing Association SMARTIES Awards

    We are beyond thrilled to tell you that we won two Gold Awards at this week’s 2018 Mobile Marketing Association (MMA) North America Regional Smarties, in partnership with Lane Bryant.

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  • What the 2018 Mobile Consumer Trends Report Tells Brands About Mobile Marketing

    What the 2018 Mobile Consumer Trends Report Tells Brands About Mobile Marketing

    Mobile is such an ever-evolving animal, consumer perception and use is constantly changing. Every year brings new insights and more opportunities for brands like yours to leverage.

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  • What is a Tier-1 SMS Aggregator? Q&A with Sales Director Jason Arges

    What is a Tier-1 SMS Aggregator? Q&A with Sales Director Jason Arges

    We interviewed Jason Arges, Account Executive for Vibes Connect, to help you understand what you need to know about Tier-1 SMS aggregators and how they can better help you reach mobile users.

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  • Create Richer Mobile Experiences with Enhancements to the Vibes Mobile Engagement Platform

    Create Richer Mobile Experiences with Enhancements to the Vibes Mobile Engagement Platform

    Vibes is excited to announce our latest release of the Mobile Engagement Platform. One of the key themes we focused on in this release was creating richer experiences throughout the customer journey.

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  • Mobile Messaging and Chatbots: How Consumers Want to Interact with Brands

    Mobile Messaging and Chatbots: How Consumers Want to Interact with Brands

    It's challenging to know the best way engage customers through mobile marketing. We look at two prevalent tools to understand how you can better engage customers using mobile messaging and chatbots.

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  • Mobile Next 2018: It's All About Personalized Messaging and Mobile Experiences

    Mobile Next 2018: It's All About Personalized Messaging and Mobile Experiences

    If you’re serious about being more relevant to your customer base and aren’t yet well-versed in mobile marketing (even if you are; there’s always more to learn!), consider attending Mobile Next 2018.

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  • A Strong Mobile Presence Doesn’t Require an App, Here’s Why

    A Strong Mobile Presence Doesn’t Require an App, Here’s Why

    Even if you can’t afford to develop a mobile app, there are so many other ways to leverage mobile marketing and have a mobile presence...and so many reasons to do so. We explore them here.

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  • Mobile World Congress Americas: RCS, 4th Industrial Revolution, & More

    Mobile World Congress Americas: RCS, 4th Industrial Revolution, & More

    Every year, MWCA has several themes so that attendees can dive deep into whatever area of mobile they’re most interested in. This year, there are five key themes that we highlight for you here.

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  • New Research Shows Generation Z Breathes New Life into Shopping

    New Research Shows Generation Z Breathes New Life into Shopping

    New research commissioned by Vibes, in conjunction with the Kellogg School of Management, shows the best way to reach Generation Z is via the device they are on: mobile.

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  • 3 Brands That Leverage AI Mobile Marketing to Expand Growth and Retention

    3 Brands That Leverage AI Mobile Marketing to Expand Growth and Retention

    Consumers don’t want to download another app or get more emails than they already do, chatbots and AI features built into WhatsApp and Messenger provide value to consumers in new and innovative ways.

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  • 2018 Holiday Mobile Marketing Trends: How 4 Brands Boosted Subscriber Growth

    2018 Holiday Mobile Marketing Trends: How 4 Brands Boosted Subscriber Growth

    Attract customers to your brand through mobile marketing. Let’s look at how 4 leading brands have successfully mastered mobile marketing to boost subscriber growth and retention during the holidays.

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  • Mobile Marketing 101: How to Create Effective Calls-To-Action that Drive Engagement & Conversion

    Mobile Marketing 101: How to Create Effective Calls-To-Action that Drive Engagement & Conversion

    When it comes to boosting conversion of mobile offers, Vibes knows it can be a challenge for brands less adept in mobile marketing practices. That’s why we are recaping our webinar on Mobile CTAs.

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  • Chatbots: Just Hype or Noteworthy Marketing Tools?

    Chatbots: Just Hype or Noteworthy Marketing Tools?

    Chatbots may be slow to pick up steam, but you can be assured that in the near future, they will be something we all rely on in our day-to-day activities. Question is: will your brand be on board?

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  • Text Message Marketing Experiences That are Creating Buzz

    Text Message Marketing Experiences That are Creating Buzz

    Sending text messages like coupons and special offers is the bare minimum of what you can do to reach consumers through mobile. We’re seeing more exciting concepts that companies are coming up with.

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  • Mobile Wallet Vs. In-App Payment: Benefits And Boosting Customer Loyalty

    Mobile Wallet Vs. In-App Payment: Benefits And Boosting Customer Loyalty

    Here is a breakdown of the different mobile payment channels, and how marketers can use them to increase conversion, improve customer experience, and foster long-standing loyalty.

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  • How to Effectively Strategize and Analyze Your Mobile Marketing Campaigns

    How to Effectively Strategize and Analyze Your Mobile Marketing Campaigns

    Rather than blast messages to your entire SMS database or push to all of your app users, having a strategy and analyzing after each mobile campaign is essential to understanding your performance.

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