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Mobile Awesomeness

  • Why Mobile Makes Loyalty Rewards Better

    Why Mobile Makes Loyalty Rewards Better

    Brands who use mobile loyalty rewards programs have a significant opportunity to engage. In fact, 63% of consumers want to save their loyalty account information to a mobile wallet.

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  • Stepping Up Your Mobile Game with Mobile Marketing Platforms

    Stepping Up Your Mobile Game with Mobile Marketing Platforms

    It can be tough to keep up with what consumers want. With the right mobile marketing platform, marketers can foster instant connections while learning from insights and analytics.

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  • Finding the Perfect Match - Employee Edition

    Finding the Perfect Match - Employee Edition

    As a relatively new addition to the Vibes team, Jared Shay shares how he ultimately decided that Vibes was the perfect fit to take his personal successes to new heights.

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  • Restaurant Hacks: How Reaching Customers In-the-Moment Drives Higher KPIs

    Restaurant Hacks: How Reaching Customers In-the-Moment Drives Higher KPIs

    The restaurant industry is constantly growing to meet consumers’ needs. By paying attention to the preferences of its customers, brands can effectively reach them in-the-moment to drive higher KPIs.

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  • How Hibbett Sports Trailblazes in the Mobile Space

    How Hibbett Sports Trailblazes in the Mobile Space

    Hibbett Sports, which has more than 1,000 stores across the country, has had some notable milestones in mobile marketing. Today, their mobile database is 1.65 million strong and growing.

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  • Psychographics vs. Demographics: What Marketers Need to Know

    Psychographics vs. Demographics: What Marketers Need to Know

    Everything starts with the consumer. And with the help from psychographics, marketers can more accurately predict consumer behavior and deliver personalized offers that hit the mark.

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  • What It’s Like to Work at Vibes – Meet our 2019 Interns

    What It’s Like to Work at Vibes – Meet our 2019 Interns

    We’d like to take a moment to highlight the bright, fearless, and intelligent interns that are working with Vibes today, as we are very grateful for all their hard work day in and day out.

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  • The Phygital Glossary: Breaking Down the Digital to Physical Shopping Experiences

    The Phygital Glossary: Breaking Down the Digital to Physical Shopping Experiences

    With the right strategy and implementation, any brand can launch a phygital experience that mirrors the way we all shift between the digital and physical landscape.

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  • Customer Expectations Are Changing. It’s Time to Pay Attention.

    Customer Expectations Are Changing. It’s Time to Pay Attention.

    While digital platforms are far from new, brands are reinvesting and updating their digital platform to ensure that mobile experiences are easy and enjoyable.

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  • How Understanding the Customer Experience Will Help You Cut Through the Clutter

    How Understanding the Customer Experience Will Help You Cut Through the Clutter

    We sat down with Ami Upton, Associate Director, to discuss challenges brands are facing, and how mobile is countering those issues.

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  • Toys “R”… Back? How Retail-as-a-Service Might Just Change Brick-and-Mortar

    Toys “R”… Back? How Retail-as-a-Service Might Just Change Brick-and-Mortar

    Despite E-commerce's success, customers continue to buy products in stores. Discover how brands are utilizing retail-as-a-service to create positive customer experiences.

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  • Gain Your Competitive Advantage with Data & Analytics

    Gain Your Competitive Advantage with Data & Analytics

    We sat down with Ali Razi, Senior Director of Marketing Operations, to learn how Vibes finds the right marketing stack and focuses on the best channels to reach its customers.

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  • Why Vibes was named a Leader in Gartner's Magic Quadrant

    Why Vibes was named a Leader in Gartner's Magic Quadrant

    It’s official -- we have been named a Leader in the 2019 Gartner Magic Quadrant for Mobile Marketing Platforms research report.

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  • What’s Trending in Vibes 2019 Mobile Consumer Report

    What’s Trending in Vibes 2019 Mobile Consumer Report

    Each year, we put together a Mobile Consumer Report that consists of insights from people about what they want from their mobile experience.This year’s report provided a few surprises for us.

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  • Breaking the Status Quo: Creating a Consistent Customer Experience

    Breaking the Status Quo: Creating a Consistent Customer Experience

    Mobile allows you to be a part of the conversation with consumers before, during, and after dining. With so many channels, you’re spoiled for choice to create that positive customer experience.

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  • Mobile Wallet Is the Ultimate Weapon for Buy Online Pickup in Store

    Mobile Wallet Is the Ultimate Weapon for Buy Online Pickup in Store

    Mobile wallet is the perfect tool for buy online pickup in store (BOPIS) because it removes friction from the customer experience and keeps customers informed throughout the process.

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  • What Q2 2019 Retail Earnings are Telling Us About Digital Strategy

    What Q2 2019 Retail Earnings are Telling Us About Digital Strategy

    Now that they’ve stopped seeing e-commerce as the enemy, we expect to see more innovative blends of physical and online shopping experiences.

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  • Not Seeing ROI From SMS Marketing? Here’s What to Do

    Not Seeing ROI From SMS Marketing? Here’s What to Do

    While SMS proves to be a fantastic channel for reaching customers, with a 98% average open rate and 90-second average response time for consumers, brands are still faced with three primary challenges.

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  • How Vibes is Building to Scale

    How Vibes is Building to Scale

    This is an amazing time to be a part of the Vibes team. We are expanding in new and exciting ways, and are facing fun technology challenges along the way.

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  • Must Attend Mobile Marketing Events in the Second Half of 2019

    Must Attend Mobile Marketing Events in the Second Half of 2019

    With so many great events to choose from, it can be hard to know where to begin! Here are a few mobile marketing and digital events that we’ve got our eye on for the second half of the year.

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