Blog

Mobile Awesomeness

  • AI & AR: How Forward-Thinking Brands are Creating Personalized Mobile Experiences

    AI & AR: How Forward-Thinking Brands are Creating Personalized Mobile Experiences

    When it comes to personalization in mobile marketing, there are a multitude of approaches. Recently, brands are leveraging AI and AR technologies to better engage their mobile audiences.

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  • 2018 Mobile Consumer Trends: Consumers are Demanding Personalized Offers

    2018 Mobile Consumer Trends: Consumers are Demanding Personalized Offers

    Personalization is the key to connecting with your audience through mobile. This year’s Mobile Consumer Trends Report just reiterated that fact. Here are a few reasons you should get on board.

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  • How Rich Communication Services (RCS) Helps Your Brand Enhance the Mobile Experience

    How Rich Communication Services (RCS) Helps Your Brand Enhance the Mobile Experience

    Rich Communication Services give more opportunities for you to provide value to your audience. Rather than sending messages via a cellular network, RCS delivers enhanced messaging capability via data.

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  • Gear Your Mobile Marketing Strategy Toward Back-to-School Shoppers with These Tips

    Gear Your Mobile Marketing Strategy Toward Back-to-School Shoppers with These Tips

    Last year, back-to-school shoppers spent an average of $687, making it ripe for the picking this time of year, and your mobile marketing strategy should be aligned to make the most of this.

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  • 5 Takeaways from the 2018 US Mobile Consumer Report

    5 Takeaways from the 2018 US Mobile Consumer Report

    This year, we surveyed 1,000 US smartphone owners to understand compelling trends in mobile usage to help you as a marketer put your best foot forward when designing your mobile marketing campaigns.

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  • Your Go-To Mobile Marketing Events List to Complete 2018

    Your Go-To Mobile Marketing Events List to Complete 2018

    We know mobile, growth, and digital marketing conferences, workshops, and events can be difficult to navigate, so we’ve created this mobile marketing event guide to assist you for the rest of 2018.

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  • Ask The CMO: Jack Philbin On A World Where Mobile Becomes The 'Omni' Of Omnichannel

    Ask The CMO: Jack Philbin On A World Where Mobile Becomes The 'Omni' Of Omnichannel

    Mobile is no longer just a vital part of an omnichannel strategy, it must be viewed as THE “omni” in customer engagement.

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  • Drive Mobile App Engagement With a Push Notification Strategy

    Drive Mobile App Engagement With a Push Notification Strategy

    Targeting your customers is key to sending successful push messages—send the right person the right message at the right time. We share how to implement and analyze your push notification strategy.

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  • To Avoid Falling Behind, CMOs Must Focus On These Areas

    To Avoid Falling Behind, CMOs Must Focus On These Areas

    With the rise of digital marketing and social media, as well as video, mobile technologies, analytics, and CRM, the role and responsibilities of CMO have grown and evolved.

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  • Always-on: How Mobile is Changing Consumer Loyalty

    Always-on: How Mobile is Changing Consumer Loyalty

    Mobile has changed the way retailers connect with consumers through loyalty programs. By putting the focus on the customer and not the brand, you can provide value and incentive to your consumers.

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  • Forrester’s New Mobile Marketing Report Predicts Significant Growth by 2020

    Forrester’s New Mobile Marketing Report Predicts Significant Growth by 2020

    Recently, Forrester published its report on Mobile Wallets, and it is filled with valuable data about mobile marketing. In it, Vibes is mentioned as a significant leader in mobile marketing.

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  • 4 Ways Mobile Messaging Can Ease the Rental Car Process

    4 Ways Mobile Messaging Can Ease the Rental Car Process

    With customer service being a top challenge for the car rental industry, provide more value to your customers with mobile. Give your customers what they want and the more they'll love you.

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  • Using Mobile to Take Your Next Event to Another Level

    Using Mobile to Take Your Next Event to Another Level

    Mobile provides some really innovative solutions for event management that can not only make the ticketing and check-in process easier, but also boost ticket sales and attendance.

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  • Drive Higher Customer Acquisition with New Insights in Mobile Marketing Analytics

    Drive Higher Customer Acquisition with New Insights in Mobile Marketing Analytics

    In a recent webinar we discuss how Vibes Advanced Analytics, powered by MicroStrategy, helps you source real-time, actionable intelligence of your mobile consumers across their buying journey.

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  • Beyond the Doctor’s Office: 4 Ways Mobile Can Impact the Healthcare Market

    Beyond the Doctor’s Office: 4 Ways Mobile Can Impact the Healthcare Market

    At Vibes, we’ve worked with pharmacies and healthcare providers to help them connect with customers beyond the doctor’s office. Here are some examples of how we've seen them leverage mobile.

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  • What the New Vibes Website Means for You

    What the New Vibes Website Means for You

    With a cleaner look, richer content, and use cases that help you be a better mobile marketer, Vibes' new website has some pretty cool features we wanted you to know about.

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  • One on One: Building Loyalty On Mobile With Jack Philbin, CEO

    One on One: Building Loyalty On Mobile With Jack Philbin, CEO

    Jack Philbin, CEO, believes Mobile Wallet could be the next big thing when it comes to building customer loyalty. DMN sits down with Philbin to discuss the biggest trends in mobile marketing today.

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  • Auto Dealers: Skip Paper Mailers; Mobile Offers More Value to Your Audience

    Auto Dealers: Skip Paper Mailers; Mobile Offers More Value to Your Audience

    While direct mail has been the primary marketing channel for most auto dealers, consumers are actually spending a significant amount of time during the buying process online or on mobile.

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  • Messaging Is Back

    Messaging Is Back

    Jack Philbin: "We are in the midst of an undeniable resurgence for one of mobile’s original and most defining functions. It’s a renaissance of messaging."

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  • Boosting the Travel Experience with SMS, MMS, Mobile Wallet, and Push

    Boosting the Travel Experience with SMS, MMS, Mobile Wallet, and Push

    As travel and hospitality brands find innovative ways to use mobile marketing, consumers are adopting these tools and communication channels - traveling has become effortless.

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