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Mobile Awesomeness

  • Why AI is Becoming Increasingly Important to Mobile Marketers

    Why AI is Becoming Increasingly Important to Mobile Marketers

    Recently, we held a webinar addressing artificial intelligence, something that is hot and noteworthy right now in the world of mobile and covered why its increasingly important for mobile marketers.

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  • 5 Innovative Examples of How Convenience Stores are Using Mobile to Drive In-Store Sales

    5 Innovative Examples of How Convenience Stores are Using Mobile to Drive In-Store Sales

    Not only can mobile marketing help convenience stores get people into the store (versus just paying at the pump for gas), but it can also help build loyalty to keep people coming back.

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  • The Rise of BOPIS: What it Means for Your Digital Strategy

    The Rise of BOPIS: What it Means for Your Digital Strategy

    BOPIS, or Buy Online Pickup In-Store, is a way to convert your online store traffic into in-store foot traffic – padding your margins. BOPIS has seen a 47% year-over-year increase from 2017 to 2018.

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  • Gartner Symposium: Experts Share Their Take on the Past, Present, and Future of Digital Marketing

    Gartner Symposium: Experts Share Their Take on the Past, Present, and Future of Digital Marketing

    We’re just back from sponsoring the Gartner Marketing Symposium and we walked away with a better understanding of the marketing space, and are buzzing with new ideas to advance our product.

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  • D2C Isn’t Killing Traditional Brands, but Customer Experience Is

    D2C Isn’t Killing Traditional Brands, but Customer Experience Is

    The success of D2C is not about being cheaper to run the business; thriving D2C brands just do a better job of understanding today’s digital-savvy consumer and focusing on customer experience.

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  • A Peek Inside a Data-Driven Mobile Strategy from a Data Product Manager

    A Peek Inside a Data-Driven Mobile Strategy from a Data Product Manager

    Take a peek inside the mind of a mobile marketing data scientist and learn how you can use data to craft future strategies from Eric Van Rensselaer, a product manager at Vibes.

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  • 3 Real-Life Challenges that Require Evolving Your Mobile Data Strategy

    3 Real-Life Challenges that Require Evolving Your Mobile Data Strategy

    Our Associate Director of Strategy, Lisa Szkatulski, walks through 3 case studies that demonstrate how an evolving mobile data strategy is key for brands to interrupt human day-to-day behavior.

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  • CMOs Need to Focus to Survive: Three Priorities to Ditch and Three to Latch On To

    CMOs Need to Focus to Survive: Three Priorities to Ditch and Three to Latch On To

    Here's the hard truth: Most CMOs (including me) will never be able to get all their work done. In this article, I've laid out 3 areas for CMOs to prioritize, and 3 to let go of.

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  • 5 Ways Quick-Service Restaurants are Leveraging Digital Loyalty Programs to Win More Customers

    5 Ways Quick-Service Restaurants are Leveraging Digital Loyalty Programs to Win More Customers

    While mobile marketing is effective for many industries, quick-service restaurants are really winning when it comes to leveraging mobile-based loyalty programs.

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  • 3 Things to Look Out for at the Gartner Marketing Symposium

    3 Things to Look Out for at the Gartner Marketing Symposium

    We’re gearing up for our next event: Gartner Marketing Symposium, April 29-May 1 in San Diego. As a sponsor, we’ll be telling people (at Booth #110) how they can become Mobile Marketing Rockstar.

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  • A One-Stop Resource for Brand and Marketing Interactions with Consumers: Mobile Wallet

    A One-Stop Resource for Brand and Marketing Interactions with Consumers: Mobile Wallet

    We’re seeing consumers shift from relying on apps to using mobile wallet more frequently and for more types of transactions. Mobile wallet a convenient and frictionless purchasing solution.

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  • Why Rich Content Messaging is Becoming the New Standard

    Why Rich Content Messaging is Becoming the New Standard

    Although rich content messaging is still being rolled out to different phones and carriers, it is quickly becoming the new norm. Here are just a few of the reasons why you need to pay attention to RCS

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  • Adobe Summit 2019: The Race Towards Memorable Customer Experiences

    Adobe Summit 2019: The Race Towards Memorable Customer Experiences

    When you live and breathe marketing like we do at Vibes, you make a point to get involved with and learn at the biggest and most impactful conferences around. We’re sharing key takeaways from Summit!

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  • How Facebook Messenger and OTT Will Become the Next Big Thing in Marketing

    How Facebook Messenger and OTT Will Become the Next Big Thing in Marketing

    While text message marketing isn’t fading from relevancy, there’s another trend in marketing through messaging that you should be aware of - OTT (over-the-top) messaging.

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  • Director of Product, Sam Benediktson, on the Past, Present, & Future of Mobile

    Director of Product, Sam Benediktson, on the Past, Present, & Future of Mobile

    The mobile industry has changed tremendously since our Dir of Product, Sam Benediktson, came on board in 2001. We interviewed Sam to get his insights on the changes and the trends he’s excited about.

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  • Vibes’ Associate Director of Strategy Answers 5 Questions About Getting Started with SMS

    Vibes’ Associate Director of Strategy Answers 5 Questions About Getting Started with SMS

    When it comes to helping Vibes’ customers get started on their SMS mobile marketing journey, there’s no one better than Lisa Szkatulski, Associate Dir. of Strategy, to answer those burning questions.

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  • Where Are We Now with Chatbots?

    Where Are We Now with Chatbots?

    We can no longer look to the future for chatbot adoption because it’s happening now. By 2020, customers will manage 85% of their relationship with a business without interacting with a human at all.

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  • Shoptalk 2019: Customer Experiences, Artificial Intelligence and Personalization are Taking Retail to a New Level

    Shoptalk 2019: Customer Experiences, Artificial Intelligence and Personalization are Taking Retail to a New Level

    Shoptalk is one of our favorite industry events to sponsor because it brings together the best and brightest in retail and technology and opens the conversation to what the future of retail holds.

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  • Part 3 of D2C: How to Segment Your Mobile Users

    Part 3 of D2C: How to Segment Your Mobile Users

    For your direct-to-consumer brand, let’s take your data even further to segment your mobile subscriber base to deliver relevant and customized content to your audience, that drives value.

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  • Apps are Dead. How Mobile Wallet will be one of the few survivors.

    Apps are Dead. How Mobile Wallet will be one of the few survivors.

    Users are increasingly looking to accomplish more while navigating less, and mobile wallet is instrumental to this movement. How payments are pay-ving the way for Mobile Wallet success.

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