Blog

Mobile Awesomeness

  • How Vibes Fosters Meaningful Connections Beyond the Workspace

    How Vibes Fosters Meaningful Connections Beyond the Workspace

    By teaming up with organizations that share similar values as our own, Vibes not only puts our core values into action but also makes an even stronger impact within the community.

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  • The Recipe for Restaurant Loyalty Success

    The Recipe for Restaurant Loyalty Success

    How do you stand out in a crowded restaurant app space? It's not just about rewards. Instead, think about how you can elevate your loyalty offering to fit the needs of today’s consumer.

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  • Why Vibes was named a Leader in Gartner's Magic Quadrant

    Why Vibes was named a Leader in Gartner's Magic Quadrant

    It’s official - we have been named a Leader in the 2019 Gartner Magic Quadrant for Mobile Marketing Platforms research report.

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  • Why Today's Grocery & Convenience Stores Should Be Embracing Mobile to Drive Sales

    Why Today's Grocery & Convenience Stores Should Be Embracing Mobile to Drive Sales

    It’s clear that mobile is becoming necessary to engage today’s consumers. As grocery brands offer more mobile apps and tools, these industries have seen boosts in both sales and customer engagement.

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  • How Money-Can't-Buy Experiences Will Enhance Your Loyalty Program

    How Money-Can't-Buy Experiences Will Enhance Your Loyalty Program

    With the relaunch of LEGO's VIP loyalty rewards program, discover how LEGO found new, innovative ways to maximize consumer engagement to drive greater program participation.

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  • The Micro-Moment Economy: Why Utility is the New Currency

    The Micro-Moment Economy: Why Utility is the New Currency

    Micro-moments have become an integral part of our daily lives, making utility a new commodity. By going mobile, brands can easily adjust to the changes in the utility-based market.

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  • Why Mobile Makes Loyalty Rewards Better

    Why Mobile Makes Loyalty Rewards Better

    Brands who use mobile loyalty rewards programs have a significant opportunity to engage. In fact, 63% of consumers want to save their loyalty account information to a mobile wallet.

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  • Stepping Up Your Mobile Game with Mobile Marketing Platforms

    Stepping Up Your Mobile Game with Mobile Marketing Platforms

    It can be tough to keep up with what consumers want. With the right mobile marketing platform, marketers can foster instant connections while learning from insights and analytics.

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  • Finding the Perfect Match - Employee Edition

    Finding the Perfect Match - Employee Edition

    As a relatively new addition to the Vibes team, Jared Shay shares how he ultimately decided that Vibes was the perfect fit to take his personal successes to new heights.

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  • Restaurant Hacks: How Reaching Customers In-the-Moment Drives Higher KPIs

    Restaurant Hacks: How Reaching Customers In-the-Moment Drives Higher KPIs

    The restaurant industry is constantly growing to meet consumers’ needs. By paying attention to the preferences of its customers, brands can effectively reach them in-the-moment to drive higher KPIs.

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  • How Hibbett Sports Trailblazes in the Mobile Space

    How Hibbett Sports Trailblazes in the Mobile Space

    Hibbett Sports, which has more than 1,000 stores across the country, has had some notable milestones in mobile marketing. Today, their mobile database is 1.65 million strong and growing.

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  • Psychographics vs. Demographics: What Marketers Need to Know

    Psychographics vs. Demographics: What Marketers Need to Know

    Everything starts with the consumer. And with the help from psychographics, marketers can more accurately predict consumer behavior and deliver personalized offers that hit the mark.

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  • What It’s Like to Work at Vibes – Meet our 2019 Interns

    What It’s Like to Work at Vibes – Meet our 2019 Interns

    We’d like to take a moment to highlight the bright, fearless, and intelligent interns that are working with Vibes today, as we are very grateful for all their hard work day in and day out.

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  • The Phygital Glossary: Breaking Down the Digital to Physical Shopping Experiences

    The Phygital Glossary: Breaking Down the Digital to Physical Shopping Experiences

    With the right strategy and implementation, any brand can launch a phygital experience that mirrors the way we all shift between the digital and physical landscape.

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  • Customer Expectations Are Changing. It’s Time to Pay Attention.

    Customer Expectations Are Changing. It’s Time to Pay Attention.

    While digital platforms are far from new, brands are reinvesting and updating their digital platform to ensure that mobile experiences are easy and enjoyable.

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  • How Understanding the Customer Experience Will Help You Cut Through the Clutter

    How Understanding the Customer Experience Will Help You Cut Through the Clutter

    We sat down with Ami Upton, Associate Director, to discuss challenges brands are facing, and how mobile is countering those issues.

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  • Toys “R”… Back? How Retail-as-a-Service Might Just Change Brick-and-Mortar

    Toys “R”… Back? How Retail-as-a-Service Might Just Change Brick-and-Mortar

    Despite E-commerce's success, customers continue to buy products in stores. Discover how brands are utilizing retail-as-a-service to create positive customer experiences.

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  • Gain Your Competitive Advantage with Data & Analytics

    Gain Your Competitive Advantage with Data & Analytics

    We sat down with Ali Razi, Senior Director of Marketing Operations, to learn how Vibes finds the right marketing stack and focuses on the best channels to reach its customers.

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  • What’s Trending in Vibes 2019 Mobile Consumer Report

    What’s Trending in Vibes 2019 Mobile Consumer Report

    Each year, we put together a Mobile Consumer Report that consists of insights from people about what they want from their mobile experience.This year’s report provided a few surprises for us.

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  • Breaking the Status Quo: Creating a Consistent Customer Experience

    Breaking the Status Quo: Creating a Consistent Customer Experience

    Mobile allows you to be a part of the conversation with consumers before, during, and after dining. With so many channels, you’re spoiled for choice to create that positive customer experience.

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