Blog

Mobile Awesomeness

  • Where Are We Now with Chatbots?

    Where Are We Now with Chatbots?

    We can no longer look to the future for chatbot adoption because it’s happening now. By 2020, customers will manage 85% of their relationship with a business without interacting with a human at all.

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  • Shoptalk 2019: Customer Experiences, Artificial Intelligence and Personalization are Taking Retail to a New Level

    Shoptalk 2019: Customer Experiences, Artificial Intelligence and Personalization are Taking Retail to a New Level

    Shoptalk is one of our favorite industry events to sponsor because it brings together the best and brightest in retail and technology and opens the conversation to what the future of retail holds.

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  • Part 3: How to Segment Your Mobile Users

    Part 3: How to Segment Your Mobile Users

    For your direct-to-consumer brand, let’s take your data even further to segment your mobile subscriber base to deliver relevant and customized content to your audience, that drives value.

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  • Apps are Dead. How Mobile Wallet will be one of the few survivors.

    Apps are Dead. How Mobile Wallet will be one of the few survivors.

    Users are increasingly looking to accomplish more while navigating less, and mobile wallet is instrumental to this movement. How payments are pay-ving the way for Mobile Wallet success.

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  • E-commerce is winning—are you?

    E-commerce is winning—are you?

    If you want to win in the digitally-integrated age of commerce, you must adopt a data-driven approach to connect with consumers. Here’s how Ecommerce Tagging can streamline your digital growth.

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  • 3 Key Questions Marketers Need to Be Asking about AI

    3 Key Questions Marketers Need to Be Asking about AI

    We recognize that you have some questions — and should — when it comes to artificial intelligence’s role in your marketing. Here are three questions you need to ask before you start implementing AI.

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  • How Vibes AI-Driven Marketing Enhances Your Customers' Experiences—and What’s Next to Come

    How Vibes AI-Driven Marketing Enhances Your Customers' Experiences—and What’s Next to Come

    We are happy to announce Vibes AI-Driven Marketing: an approach to AI that combines 20 years of data history and expertise to deliver you higher returns on your investment.

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  • Vibes Snags Two Mobile Marketing Association SMARTIES Awards

    Vibes Snags Two Mobile Marketing Association SMARTIES Awards

    We are beyond thrilled to tell you that we won two Gold Awards at this week’s 2018 Mobile Marketing Association (MMA) North America Regional Smarties, in partnership with Lane Bryant.

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  • 5 Restaurants That are Taking Personalized Mobile Experiences by Storm

    5 Restaurants That are Taking Personalized Mobile Experiences by Storm

    Dining is often price-sensitive, so sending well-timed, personalized mobile messages through text, push, or mobile wallet can compel customers to choose your restaurant over the competition.

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  • Shoptalk 2019: The Future of Retail is Now

    Shoptalk 2019: The Future of Retail is Now

    Once again, Vibes is proud to sponsor one of the biggest and best conferences centered around the future of retail: Shoptalk. This year’s event, looks to be even more promising than last year!

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  • Super Bowl 2019 is No Exception — Beauty Brands are Killing it With Mobile & Digital Technology

    Super Bowl 2019 is No Exception — Beauty Brands are Killing it With Mobile & Digital Technology

    Beauty brands like Ulta are bridging the gap between the physical and digital experience using mobile, and leveraging AI, AR, and other mobile marketing strategies to create innovative experiences.

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  • Part 2: How Advanced Digital Analytics Helps Brands Improve Customer Experiences

    Part 2: How Advanced Digital Analytics Helps Brands Improve Customer Experiences

    In this article, we will highlight how D2C and traditional brands can benefit from digital channels and create improved customer experiences using the data and analytics they glean.

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  • How Restaurants Connect the Dots Between Digital and Physical Marketing 

    How Restaurants Connect the Dots Between Digital and Physical Marketing 

    Every industry has its own challenges when it comes to bridging the gap between digital and physical marketing. Here are a few ways that restaurants are successfully connecting the dots with mobile.

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  • How Conversational Marketing Revolutionizes Customer Interaction

    How Conversational Marketing Revolutionizes Customer Interaction

    Mobile technology combined with fresh strategies like conversational marketing open up a whole new world when it comes to interacting with customers in really personalized and relevant ways.

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  • What CMOs Need to Be Aware of Moving into 2019

    What CMOs Need to Be Aware of Moving into 2019

    Every year brings new challenges and opportunities for CMOs, and 2019 is no different. In a recent webinar, we discuss challenges CMOs have right now, as well as what they can expect this year.

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  • 3 Ways Brands Used Chatbots This Holiday Season

    3 Ways Brands Used Chatbots This Holiday Season

    In Q4 2018, we saw unprecedented use of chatbots as a marketing channel. Here are some of the successful strategies brands using chatbots employed in their mobile marketing strategies.

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  • What are Mobile Subscribers? How Can They Benefit my Brand?

    What are Mobile Subscribers? How Can They Benefit my Brand?

    So let’s look at something you might not be very familiar with: mobile subscribers. We’ll dive into what exactly they are as well as why you want them...and how you can get more of them.

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  • How Marketers Benefit from NLP

    How Marketers Benefit from NLP

    If you’ve heard the buzzword NLP and wondered about it, this post will educate you on all things related to natural language processing, as well as help you leverage it as a marketer.

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  • What is Direct-to-Consumer Marketing?

    What is Direct-to-Consumer Marketing?

    What is direct-to-consumer marketing? Rather than selling products through third-party channels, a brand sells directly to consumers, either through its own store or ecommerce.

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  • 2019 Mobile Trends: AR, Voice, & Mobile Data

    2019 Mobile Trends: AR, Voice, & Mobile Data

    It’s impossible to predict everything that will happen in the mobile space over 12 months, but you can be sure that augmented reality, voice, and mobile data will be on every marketer’s lips this year

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