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Mobile Awesomeness

  • Between Physical and Digital: How Omnichannel is Changing the Retail Landscape

    Between Physical and Digital: How Omnichannel is Changing the Retail Landscape

    Retailers are working to find a balance between marketing their physical stores and their digital presence. Here, take notes from three brands that are doing it.

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  • 6 Easy Steps to a Rocking 2019 Mobile Messaging Strategy

    6 Easy Steps to a Rocking 2019 Mobile Messaging Strategy

    Thinking about how you want to engage your audience in 2019 through mobile messaging? Not to worry! Here are highlights from our newest guide, 6 Steps to Becoming a Mobile Marketing Rockstar.

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  • Get in the Know: The Top Upcoming 2019 Mobile Events

    Get in the Know: The Top Upcoming 2019 Mobile Events

    It’s not too early to start planning for 2019 events and with our 2019 Mobile Events guide, you get insight into which conferences and events will help you expand your mobile efforts in the new year.

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  • Augmented Reality: How Brands are Changing Mobile Consumers’ Experiences

    Augmented Reality: How Brands are Changing Mobile Consumers’ Experiences

    While augmented reality was just a spunky concept just a few years ago, it’s now slated to bring in revenues of $85-90 billion in the next five years. AR is no longer just a novelty for marketers.

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  • How Kwik Trip Engages Its Audience Through Mobile

    How Kwik Trip Engages Its Audience Through Mobile

    We like to highlight our clients’ mobile marketing success so you can see exactly how powerful this channel can be. Here, we look at 3 mobile strategies that Kwik Trip used for customer retention.

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  • 7 Crazy Effective Ways to Grow Your Mobile Database

    7 Crazy Effective Ways to Grow Your Mobile Database

    So you’re using mobile marketing to reach your consumers...only your database seems to be stalling out. We’ve got several tried-and-true ways you can boost subscribers to your mobile list.

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  • Increase Customer Lifetime Value with Mobile Marketing

    Increase Customer Lifetime Value with Mobile Marketing

    Mobile is certainly a part of the arsenal of tools you should be using to increase that customer lifetime value (CLV). Here’s how to use it to continually keep customers engaged and buying.

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  • 5 Questions to Ask Yourself When Creating Your Next Mobile Call to Action

    5 Questions to Ask Yourself When Creating Your Next Mobile Call to Action

    The CTA is especially important when you’re dealing with mobile marketing. The right call to action from your brand can be what stands out and gets consumers to accept notifications from you.

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  • How to Decipher Your Customer Data to Personalize Mobile Experiences

    How to Decipher Your Customer Data to Personalize Mobile Experiences

    The key to successful mobile engagement is to pay attention to what your customers are doing. Personalization, which is essential for a successful mobile marketing campaign, starts with customer data.

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  • Vibes Stellar Customer Experience Earns it a 75+ Net Promoter Score

    Vibes Stellar Customer Experience Earns it a 75+ Net Promoter Score

    Net Promoter Score is a measurement of customer experience that also predicts business growth. For businesses like Vibes, this metric is how we keep tabs on how our customers are feeling about our bra

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  • Reinvent Consumer Relationships with Push Notifications and Advanced Analytics

    Reinvent Consumer Relationships with Push Notifications and Advanced Analytics

    Mobile-first consumers are engaging with your brand and making purchases through your mobile app. But what’s next? Advanced analytics helps to create push messaging that connects with your audience.

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  • Black Friday is Coming! Is Your Mobile Strategy Ready?

    Black Friday is Coming! Is Your Mobile Strategy Ready?

    Last year was definitely a good year for mobile marketing and sales during the holiday shopping season. Examining results from last years Black Friday sales can boost your upcoming marketing strategy.

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  • 5 Ways to Make Your MMS Messaging Rock

    5 Ways to Make Your MMS Messaging Rock

    When it comes to text message marketing, MMS marketing is the next level when it comes to reaching your customers and seeing a high level of instantaneous redemptions.

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  • Mobile Message vs. Email: Which is the Better Marketing Option?

    Mobile Message vs. Email: Which is the Better Marketing Option?

    You know that both email and mobile messaging are legit marketing tools, but maybe you’re trying to choose between the two. Let’s pit these two against one another to see who stacks up best.

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  • Why SMS Should Be Your First Step on Your Mobile Engagement Journey

    Why SMS Should Be Your First Step on Your Mobile Engagement Journey

    SMS or text message marketing is low-cost and easy to set up. And the fact that 98% of all text messages are opened tells you that this mobile marketing channel gets results!

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  • 7 Facts You Must Know About Gen Z and Mobile Marketing

    7 Facts You Must Know About Gen Z and Mobile Marketing

    While a lot of attention is put toward marketing to Millennials, there’s another generation you need to have on your radar: Gen Z. We reveal several facts about this next generation to be aware of.

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  • 4 Mobile Trends That Will Take Off in 2019

    4 Mobile Trends That Will Take Off in 2019

    We’re still buzzing from all the great mobile technology information we gleaned at Mobile Next 2018. We share four mobile trends that aren’t technical or complicated, and easily implementable.

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  • 5 Ways to Improve Customer Relationship with Transactional Messaging

    5 Ways to Improve Customer Relationship with Transactional Messaging

    There’s a lot of value in another type of marketing message: transactional messaging, which can enrich the customer experience and further your relationship with your audience.

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  • Voice Marketing and What it Means for Brands

    Voice Marketing and What it Means for Brands

    Voice marketing via mobile and smart devices isn’t going anywhere. Rather than waiting until it’s mainstream as a marketing tool, jump on board now to establish your foothold in this new space.

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  • MMS and the Bridge to Richer Experiences

    MMS and the Bridge to Richer Experiences

    From a business perspective, MMS takes text message marketing one step further, allowing brands to better engage their audience through different types of media.

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