3 Things to Look Out for at the Gartner Marketing Symposium

April 16, 2019 Brianna Beckman

3 Things to Look Out for at the Gartner Marketing Symposium

We’re gearing up for our next marketing event: the Gartner Marketing Symposium/Xpo, April 29-May 1 in San Diego. As a sponsor, we’ll be telling people (at Booth #110!) how they can become Mobile Marketing Rockstars using SMS, MMS, Mobile Wallet, and push engagement. 

What It’s All About 

You probably think of research when you hear the name Gartner. That’s because it’s the world’s leading research and advisory company. And the Marketing Symposium centers around incredible marketing research and insights, to no one’s surprise.  

At this year’s event, there will be more than 1,500 attendees, over 40 exhibitors (including Vibes), more than 40 Gartner experts, and 100+ research-driven sessions. Over three days, attendees can pick sessions in the following tracks: 

  • CMO Circle 

  • Customer Experience 

  • Data, Analytics, & Measurement 

  • Emerging Customer and Market Insights 

  • Influencing B2B Buyers 

  • Marketing Technology 

  • Multichannel Marketing 

  • Vision and Leadership 

Don’t-Miss Themes 

If you’re planning to attend the Symposium, use this as your cheat guide to get to the good stuff (but let’s be honest: it’s all going to be good!). If you can’t make it, we’ll give you a little sneak peek into what you’re missing. 

1. Customer Experience is #1 

This theme jibes with what we’ve been practicing at Vibes: when you build a positive and memorable customer experience, consumers want to engage with your brand. Clearly, we aren’t the only marketers who get that.  

At the Symposium, you’ll learn how successful brands create a customer-centric culture through sessions like these: 

  • Building Loyalty Through Salient Experience Design 

  • Innovating the Digital Customer Experience 

  • How to Walk Your Talk: Aligning CX to Brand Message 

  • Ask the Expert: From Product-Centric to Customer-Centric: How CX Leaders Can Prepare for and Overcome Common Challenges 

  • Ask the Expert: Building Out a High-Performing CX Team 

  • Roundtable: CX Organizational Enablement: Building a CX Toolkit 

2. Data & Analytics Take Center Stage 

Another thing that we’re really into at Vibes is leveraging customer data to provide more personalized interaction. Whether you’re looking at analytics from your mobile marketing campaign, marketing automation, or content marketing, there’s plenty that you can do with what you learn.   

This reliance on data will only increase, according to Gartner: by 2020, 81% of marketers expect most of their decisions will be data-driven; 76% say that’s already happening. 

At this marketing event, you’ll learn about tools to help you measure, model, target, and personalize your marketing campaigns in these sessions:   

  • Understanding Marketing Analytics Tech Landscape 

  • Building an Innovative Marketing Analytics Org 

  • Extracting Value from Varied Customer Data 

  • Ask the Expert: Stop Guessing and Start Testing — How to Build a Test and Learn Culture 

  • Roundtable: How to Recruit, Hire and Retain Marketing Analytics Talent 

  • Workshop: Customer-Centric Survey Design 

3. MarTech Isn’t the Future; It’s Happening 

More and more, brands are coming to rely on technology solutions (like mobile marketing) to better understand their audience as well as attract and retain customers. But it can be challenging to know which tools to invest time and money into. 

Sessions at the Symposium will help brands understand what sort of MarTech tools are valuable to help them reach their goals through these sessions: 

  • Deliver Seamless Multichannel Experiences Through Marketing Technology Integration 

  • Up Close and Personal: Winning Strategies, Tactics, and Tools for Personalization 

  • Truth, Trust, and Authenticity: Why Blockchain Really Matters for Brands 

  • Roundtable: Martech Leader Meetup 

Each track at the Gartner Marketing Symposium offers an optional 30-minute one-on-one meeting with a Gartner Expert, in case you want to dive deeper.  

We’re looking forward to attending these sessions, as well as hosting a VIP Lunch with Kwik Trip, where we’ll be speaking about the brand’s success with Multichannel Mobile Engagement. We hope to see you there! 

About the Author

Brianna Beckman

Brianna Beckman is a Marketing Programs Specialist at Vibes, located in San Francisco. With a background in Cognitive Science, she's interested in the interaction between humans and technology and how technology can impact the world for the better. Today's advancements in mobile technology play a huge role in humans day-to-day behavior.

Follow on Linkedin More Content by Brianna Beckman
Previous Article
5 Ways Quick-Service Restaurants are Leveraging Digital Loyalty Programs to Win More Customers
5 Ways Quick-Service Restaurants are Leveraging Digital Loyalty Programs to Win More Customers

While mobile marketing is effective for many industries, quick-service restaurants are really winning when ...

Next Article
A One-Stop Resource for Brand and Marketing Interactions with Consumers: Mobile Wallet
A One-Stop Resource for Brand and Marketing Interactions with Consumers: Mobile Wallet

We’re seeing consumers shift from relying on apps to using mobile wallet more frequently and for more types...