Vibes is excited to announce our latest release of our Mobile Engagement Platform. We have always believed in creating experiences our customers want for their audience. One of the key themes we focused on with this release was creating richer experiences and driving those throughout the customer journey.
SMS open rates are staggeringly high at 98%, but how do marketers drive clicks and prove their content is actually working?
Multimedia is key when it comes to driving higher conversions. Whether you’re sending a GIF via MMS or a image via push notification, visual is the medium that moves the needle. With Vibes, we enable you to segment, orchestrate, and personalize marketing campaigns for maximum, measurable impact.
Updates to the Mobile Engagement Platform
With this release, we focused on four core areas that highlight how rich messaging drives conversions.
MMS: We've made it much easier to reach your audience through rich content such as images and GIFs.
Rich Push Notifications: Much like with MMS, it’s important to create a visual, rich, and relevant experience with push notifications to make customers engage or re-engage with mobile apps.
Mobile Wallet Templates: The more we can take the guesswork out of mobile wallet content, the more you can focus on delivering that relevant message. We’ve been doing wallet since 2012 and have learned what consumers want – now you get the benefits. Easily create offers and rich content based on proven templates that work.
Advanced Analytics: Building on the success of Advanced Analytics that we introduced earlier this year, we've added machine learning capabilities using natural language processing (NLP) to enable brands to better understand customer conversations on mobile channels. Additionally, marketers can access Industry Benchmarks, which provides comparisons against industry competitors to inform future campaign strategy.
Strategizing a Campaign
With these investments, you are on a path to better strategize your mobile campaign. Start by choosing a variety of mobile channels for your marketing campaign. Send a timely MMS message to engage your audience and drive action. Then follow up with a rich push notification that prompts app users to open the app and save a mobile wallet offer. By targeting messages across channels and subscribers, you can deliver a cohesive and compelling multichannel mobile campaign.
Once you’ve executed your campaign, analyze its success using Vibes’ reports and focus on the metrics that are important to your business. Take it a step further by using Advanced Analytics to plan your next marketing conversation based on lessons learned.
Bring it All Together
By having all the tools you need to connect your marketing efforts across channels in one place, you can better target, execute, and measure your mobile audience engagement.