Engaging on Mobile Just Got More Personalized 😊

June 7, 2017 Vibes News

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As the leader in mobile engagement, Vibes consistently seeks to provide our customers with a best-in-class platform to enable them to engage 1:1 with hyper-connected, mobile consumers at scale.

Today, we are excited to unveil a slew of new features to the Vibes Mobile Engagement Platform that make delivering a customer-centric experience even easier, more measurable and more powerful. (Oh, and there are now emojis! ⭐️ ) Click to tweet.

While we’re proud of the technological advances we’ve made to our platform, we are most passionate about how it helps our customers achieve their business objectives and differentiate their brand from their competitors’.

This latest release is centered around one very important business outcome to our customers improving customer loyalty. At a time when consumers’ expectations for brand engagement have changed dramatically with the ubiquity of mobile, social, messaging and the on-demand economy, marketers are challenged with engaging with these hyper-connected consumers in a way that is relevant to them at a given moment.

At Vibes we know that personalization is critical to driving customer loyalty. Our latest release enables our customers to apply data-driven targeting to deliver meaningful content that compels users to take action, whether that’s redeeming an offer or spending more on purchases. Click to tweet.

Let’s dive into how this magic happens.

Omnichannel
Knowing your customer allows you to know their go-to preferences and channels. This release unlocks a single view of the customer in the Vibes Mobile Engagement Platform.

Marketers can now identify unique consumers across mobile channels, enabling an aggregated representation of personal data and customer behavior. With this next-generation CRM capability, marketers are better positioned to deliver the right message to the right consumer on the right channel.

CRM
In addition to more powerful identity capabilities, we’ve expanded the ways you can engage customers with personalized content via their preferred channel.

As hinted at earlier, our platform now supports emojis across push, mobile wallet (i.e., Android Pay, Apple Wallet), SMS and MMS. As emojis have become a common language among consumers, integrating them into your messages can make your brand conversations more human and relatable. (Prediction of our customers’ reaction to this new feature: 😃).

On the mobile wallet front, we’re adding support for event tickets, boarding passes and turnkey Apple Wallet templates to help a wider range of brands take advantage of this channel. To increase offer and loyalty card install rates, we’ve also optimized the install flow for Android Pay, reducing friction by eliminating steps to install mobile wallet content.

Integrations
As a supplement to native channels like SMS/MMS and push and in-app notifications, we’ve added support for Facebook Messenger, an increasingly important messaging channel for chatbots.

Additionally, as part of our ongoing partnership with Marketo (did you know Vibes is Marketo’s 2017 Technology Partner of the Year?), our customers can now coordinate cross-channel communication using Vibes within the Marketo dashboard to send emails and mobile messages. Now, that’s what we call a powerful combination.

Analytics
Customers can enjoy visibility into conversions across all channels and better track ROI of mobile campaigns through new data feeds for pass installs and views. In fact, a selection of Vibes’ largest customers recorded a return on investment of 368 percent from mobile marketing in 2016.

We’ve also introduced the ability to track unique user engagement with dynamic reporting that consolidates user data from multiple channels, resolving duplication issues that are critical to enabling effective multi-channel targeting.

As you can see, our team has been hard at work developing features we know will provide tremendous value in your mobile marketing campaigns. Enjoy!

 

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