Self-Serve vs. Customized Mobile Marketing Solutions: What’s Best for Your Brand?

February 13, 2018 Vibes Marketing

Self-Serve vs. Customized Mobile Marketing Solutions: What’s Best for Your Brand?

When it comes to implementing mobile marketing solutions you might be inclined to DIY to save a few bucks…or else you’re ready to hand the project over to a mobile marketing partner so you don’t have the stress of learning something new.

But which approach to mobile marketing is best, really? Should you go it alone or put your trust in someone else to manage it for you?

The Appeal of Self-Serve Mobile Marketing

Nobody knows your business as well as you do. You know the offers that resonate with your audience, and you’ve got a handle on other aspects of your marketing.

Certainly, budget is a factor when launching a new marketing tactic, and not hiring someone to assist you with mobile marketing could help you save money.

When You Need to Bring in Help

But in reality, your marketing staff isn’t well-versed in mobile marketing, and it’s a horse of a different color from what you’re doing on other platforms. You may not have the first clue what a Tier 1 SMS mobile aggregator is, or why you should work with one. And you certainly don’t have the staff to dedicate to mobile marketing with so much else going on.

With so much else on your plate, you can be set up for failure if you plan to take on mobile marketing without a partner who is an expert in the field. A professional mobile marketing company will take the time to get to know your business and goals, and come up with a customized mobile solution geared to help you reach those objectives. Your partner will know the ins and outs of mobile strategy based on years of experience, and can make suggestions you may not have thought of.

The Best of Both Worlds

Really, there’s no reason you should have to choose between a self-serve and a customized mobile marketing solution. The Vibes Mobile Engagement Platform offers a unique combination of the two.

We start by getting to know your aim in moving into mobile marketing and ask what you hope to achieve. We then apply our knowledge and experience to helping you with a customized mobile marketing plan you can then implement through our platform.

While we’re always available to help you with campaigns, you have complete control within the platform to create new offers, send SMS promotions, update mobile wallet coupons and push notifications on your own.

You’re Not Cookie Cutter. Why Should Your Mobile Marketing Be?

Because our approach to reaching consumers via mobile involves a 1:1 approach, we offer the very same philosophy to our customers. We understand that your business operates completely differently from even your closest competitor, and we are dedicated to crafting creative solutions that will knock your customers’ socks off.

We’ve helped brands like PetSmart engage their customers in a fun and playful way, while driving an 83% ROI. We’ve helped Home Depot see revenue of $3.60 per click with our custom holiday calendar. And we’ve helped RedBox get 2.7 million promo codes redeemed with the engaging Days of Deals campaign we assisted with.

Each of these was a custom solution our Vibes experts developed. These are not cookie cutter solutions. We believe you as a brand have a unique voice, and we’re here to help you communicate via mobile marketing.

You shouldn’t have to choose between self-serve or a customized mobile marketing solution. They’re both available to you at Vibes.

If you’re looking for a mobile marketing expert who can assist you in planning your strategy while maintaining control over individual campaigns, let us help. Schedule a free demo of our software to see how easy it is to get started with mobile marketing.

 

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