There are so many amazing industry events that Vibes gets to participate in! We’re gearing up now for CRMC, a gathering of retailers to discuss marketing and CRM strategies, in just days. The conference is June 6-8 in Chicago, and Vibes will be there as a Silver sponsor.
Themes to Watch For
If you’re headed to CRMC, get excited. This year’s agenda is chock full of timely topics related to loyalty, brand experience, marketing, and technology.
Artificial intelligence, which has taken the retail industry by storm lately, will be a hot topic. Representatives from brands like Wayfair as well as Anders Sorman-Nilsson, Author, Futurist, and Innovation Strategist will share insights on how retailers can take advantage of AI to deliver more value to customers.
We’re excited to see presentations on the agenda like the one from Starbucks: Customers Get Loyal When You Get Personal – How Starbucks Continues to Grow Through its Digital Experiences. We’re such big fans of personalization, particularly in mobile marketing, that it will be great to hear likeminded brands share their insights on the subject.
And one of the biggest themes for CRMC will be loyalty. It’s no surprise, since loyalty drives much of retailers’ business. Southwest Airlines will be sharing its insights into driving customer loyalty, while PetSmart will talk about “intelligent collaboration,” combining loyalty, CRM, and insights. Express, Hilton Worldwide, and SleepNumber will also chime in with tips from their own experiences in building and growing loyalty programs.
We certainly hope that digital loyalty programs come up! We’re eager to talk to retailers about how transitioning from plastic card loyalty programs to digital versions using mobile wallet can increase enrollment and rewards redemption, as well as provide retailers with valuable customer insights.
In addition to dozens of highly-informative sessions from top experts in retail, marketing, and technology industries, there will be plenty of networking opportunities for us all to get to know one another, as well as a speed dating event. With more than 700 attendees expected, you can maximize your opportunity to meet as many potential partners and great contacts as possible.
And what’s a conference without a little color? Literally! Performance painter David Garibaldi will be entertaining the audience with his unique blend of art and engagement.
If you plan to attend CRMC this year, please Tweet us @Vibes and let us know! We’d love to connect with you there.
To get more information on CRMC or to register, visit its website or join its LinkedIn group.
About the Author
Maria Gianotti is the Director of Demand Generation at Vibes. She's passionate about growth marketing and educating other marketers on the tremendous potential of mobile. Currently, Maria serves on the Board of Directors of the American Marketing Association's San Francisco Chapter as 2019 President-Elect.Follow on Twitter More Content by Maria Gianotti