Vibes recently hosted part one of our webinar series on Android Pay: A Powerful Platform for Your Marketing Campaigns. Our speakers Bon Mercado from Google and Sonal Patel from Vibes offered valuable insights into the world of Android Pay, and how brands can leverage it to engage with their customers. Vibes has been working closely with Google for several years to ensure we capitalize on updates and improvements to APIs, and we look forward to our continued partnership.
If you missed the webinar, you can now view “How to Acquire Shoppers, Grow Sales and Deepen Customer Engagement” on-demand.
Here are some key takeaways from the webinar:
- It’s not about the payment, it’s about the engagement – Engaging with customers on their mobile device offers a highly personal experience for the customer and their shopping preferences.
- The value of mobile wallets is clear – Mobile wallets such as Android Pay offer increased sales and ROI for brands who use them effectively.
- Offers may live on mobile, but fulfillment occurs across channels – Android Pay and other wallets may live in customers’ phones, but the engagement can occur both online and in-store, which is the omni-channel experience successful brands want to create.
- Customers want to hear from brands – 83% of mobile consumers report that getting offers, incentives or content sent to them from retailers and brands has a positive impact on their buying experience.
We hope you enjoyed part-one of our Android Pay webinar series, and don’t worry, part-two is right around the corner! Join us on July 26th at 1PM CT as we welcome our special guest speaker from Redbox that will share real-life success stories and best practices for how mobile-centric brands like theirs are using Android Pay.