As we continue to grow Vibes, expand our areas of focus, and update core product experiences, we want our brand to best reflect why we exist, what we believe in, and where we’re headed.
Today, we’re taking a bold step forward with a refreshed logo and new website. Our evolved logo — a symbol of mobile engagement and 1:1 conversations – is the cornerstone of our new brand identity: a rethink of how we present ourselves to the world.
At Vibes, we think of our brand and website as a continuous project that will never totally be done. We’ve grown our brand over many years through our stellar products, a unique culture, and an incredible customer base. With a cleaner, more sophisticated look, richer content geared toward what you want, and use cases that help you be a better mobile marketer, our new website has some pretty cool features we wanted you to know about, because we designed them with you in mind.
Get to Know What Vibes is All About
If you can spare 90 seconds, please enjoy our brand vision on our home page. It tells you the story of Vibes’ philosophy around mobile engagement. While yes, the message is hugely important, what we’re more focused on is the people using mobile. What makes them tick? What do they respond to? What do they want and need?
That’s what drives us to help brands better connect with consumers. When we help companies like yours provide meaningful interaction with your audience, we know we’ve done our job right.
Here are some of the notable changes to our website.
Content is Better Organized to Help You Find What You Want
We shuffled things around just a tad on the site to better organize the types of information our audience wants. Each page has use cases to illustrate how some of the brands Vibes works with are succeeding with their mobile marketing. Here’s some of what you’ll find on the updated pages.
Once you’re convinced that mobile marketing can help you boost brand growth and revenue, we invite you to explore how we can help you with multichannel mobile messaging strategies that include SMS/MMS, Push Notifications, and Mobile Wallet. To make an impact on each channel, you need to deliver personalized experiences, messages, and offers at the right time. If these mobile channels are instruments, then your mobile marketing campaign is a symphony, and we can we show you how to orchestrate your mobile marketing to create beautiful music through cross-channel campaigns that deliver conversations across the customer journey in inspiring and engaging ways.
Something we’re particularly proud of is our integrations with leading CRM, email, point-of-sale, and loyalty programs, which help our clients maximize their investments in CRM and connect the dots for a complete digital solution. And finally, we’re constantly working to deliver more meaningful analytics to help you better understand your mobile campaigns.
Real-World Brand Stories for You
In addition to breaking out pages for each mobile marketing channel, we also peppered our site with specific mobile marketing use cases, such as Gymboree’s utilization of email and mobile messaging, Hibbett Sports’ shift to mobile-first customer experience, and PetSmart’s post-purchase engagement strategy that features push notifications and text messaging.
Seeing how well-known brands are using mobile marketing will, we hope, inspire you to find your own path to engaging customers for higher conversions and lifetime value.
For Vibes, it’s not simply about the use of mobile devices, but about real people and where and when they use their devices to connect and engage with brands. We see mobile differently – an opportunity to move people, because the right message at the right time does just that.
About the Author
Sophie Vu is the Chief Marketing Officer at Vibes. With more than 18 years’ experience growing and leading innovative tech companies, Sophie has a strong pulse on the current and emerging market landscape.Follow on Twitter More Content by Sophie Vu