“Over nine in ten (94%) mobile wallet users are likely to save personalized mobile wallet offers and coupons.”
When looking back on the past year in mobile, it is easy to point out the industry’s many positive notes – mobile adoption and usage soared! With a ‘mobile-first’ mentality now heavily prominent, marketers are seeking for better ways to understand consumer preferences around mobile and arrive to assess how their customers are using mobile devices to research, shop, subscribe and interact with the world around them.
We created the 2016 Mobile Consumer Report to answer marketers most pressing questions and project the mobile industry forward even more.
Download this report to:
- Grow your mobile subject matter expertise
- Better understand your customers’ mobile habits and preferences
- Inform your mobile strategy based on consumer-preferred tactics and offerings
Use this data to set benchmarks and KPIs for the rest of the year. See what works and what consumers really want out of a mobile shopping experience. Your company will be an expert in all things mobile before you know it!