2017 Mobile Consumer Report – UK Edition

January 10, 2017 Vibes News

A mobile opportunity is emerging in the UK, and Vibes is gearing up to take it on. That’s right, Vibes is now active in the UK and ready to bring our mobile expertise across the ocean. We surveyed UK mobile consumers to get to the heart of what they’re doing with mobile, and what they wish would happen. UK shoppers are of course engaged shoppers, just like the US. However, the behaviors are also very different.

New data finds that one in four UK consumers uses a mobile wallet to store offers, coupons, loyalty cards, tickets and more. This presents brands and retailers with the opportunity to capitalize on an emerging market of sophisticated and dedicated shoppers by serving content for mobile wallets like Android Pay & Apple Wallet.

Leverage our 2017 UK Mobile Consumer Report to shape your mobile engagement strategy and:

  • Discover the differences between UK and US consumer preferences
  • Better understand how mobile wallet marketing enhances direct marketing and loyalty programs
  • Learn how to connect with customers through mobile wallet technology

Download the report today and have a leg up on the competition when it comes to mobile marketing to the Smartphone Society.


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