4 Mobile Trends That Will Take Off in 2019

October 18, 2018 Maria Gianotti

4 Mobile Trends That Will Take Off in 2019

We just got back a few weeks ago from Mobile Next 2018, and we’re still buzzing from all the great mobile technology information we gleaned. Not only did we sponsor the event, which gave us the opportunity to talk to brands about how mobile marketing could enhance their customers’ experiences — particularly for the holiday sales season — but we also sat in on some pretty profound sessions. 

While there was simply too much to put in a single blog post, here are four mobile trends that came up that we think are noteworthy. 

4 Mobile Trends That Will Take Off in 2019

Voice Technology is Impacting How Brands Engage with Consumers 

We’re in the middle of an audio revolution: where the keyboard once ruled as our connection to information, voice is rapidly taking over. From talking to your car’s computer to get directions to the store to on-demand podcasts (considered today’s talk radio), voice technology is ubiquitous. 

But what does voice mean for brands? The fact that 50% of all searches will be conducted using voice by 2020 means that brands can’t ignore this rising trend.  

How to Make the Most of the Trend: 

  • Optimize for voice SEO (conversational search: “where’s the nearest dry cleaner?”) 

  • Focus on local SEO 

  • Explore opportunities with smart speakers (consumers can buy products using voice) 

AI and VR Are Moving Digital Experiences Beyond the Screen 

We’ve been hearing a lot about artificial intelligence, augmented reality, and virtual reality in the last year or so. But while these innovative technologies began on screens (think: Google Cardboard or a chatbot), they’re now jumping off of screens for other channels. 

By 2020, it’s estimated that 30% of web browsing will be done without a screen. So what’s replacing them? Smart speakers like Amazon Echo and Google Home, kiosks in a retailer’s dressing room, and even interactive walls. 

How to Make the Most of the Trend: 

  • Offer augmented reality to let customers see what an outfit would look like on 

  • Use virtual reality to let shoppers customize a product and see what it looks like 

  • Find other innovative uses of AI, AR, and VR that no one in your industry is doing! 

Podcast Advertising Reaches Mobile Customers 

When it comes to connecting with your audience through advertising, it’s important to use the best channel to target your ideal customer. Because podcasts are typically listened to on a mobile device, advertising via podcast is an easy way to engage customers with your brand. 

This is far from a flash in the pan: by 2020, it’s estimated that podcast ad spend will be $500 million. Why does podcast advertising work? In an era where consumers are ignoring visual digital ads, it’s a medium where they’re not only paying attention but also eagerly consuming what podcast hosts are telling them. 

People listen to shows based on their interests, which means you have a targeted audience built in. Let’s say you sell women’s shoes, so you decide to buy advertising on a fashion podcast. The host gushes about her sponsor (you), and people click the ad in the podcast platform to take advantage of your special offer. 

And given that they’re on mobile, they’re just a click away from converting to your mobile wallet, app, or digital loyalty program. 

How to Make the Most of the Trend: 

  • Reallocate a portion of your marketing budget for podcasts 

  • Identify podcasts that target your demographic 

  • Create irresistible offers that can be promoted vocally as well as with a click to buy 

You Can Create Mobile-Centric Experiences with Mobile Messaging 

If you’re still trying to crack the code on how to have a more engaging interaction with your customers, look no further than mobile messaging. Research shows that the average person will respond to an email within 90 minutes, but only 90 seconds to a text message. That’s nearly instantaneous interaction! 

And yet, text message marketing is still relatively untapped as a resource: 75% of consumers would welcome companies and brands to text them anything ranging from appointment and payment reminders to offers and information – yet only 30% are currently doing so. If you take advantage of this communication tool to build a relationship with your customers, you’ll stand out, since the market is still relatively unsaturated. 

Another perk to mobile messaging? You can quickly move shoppers down the path to purchase and even make repeat purchases. When you provide valuable communications, such as special exclusive offers or order tracking, you give customers a reason to come back and buy from you again. 

How to Make the Most of the Trend: 

  • Create a campaign to get text message subscribers; include an enticing offer 

  • Test cadence to find the best frequency to keep subscribers happy 

  • Pay attention to redemption rates to tweak future campaigns 

These four mobile trends aren’t technical or complicated. Every one of them you can implement as part of your marketing strategy today! 

About the Author

Maria Gianotti

Maria Gianotti is the Director of Demand Generation at Vibes. She's passionate about growth marketing and educating other marketers on the tremendous potential of mobile. Currently, Maria serves on the Board of Directors of the American Marketing Association's San Francisco Chapter as 2019 President-Elect.

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