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5 Mobile Goals Marketers Should Set for 2021

The time has come for another round of New Year’s Resolutions. Goal setting is important for individual growth, and the same principle can be applied to mobile marketing programs.

In fact, goals are 42% more likely to be achieved when they are written down. When it comes to a mobile marketing program, goal setting provides a vision for the year, aligns tactics with company objectives, ensures the program is tracking to expected results, and determines prioritization for resources.

Better yet, goals are 85% more likely to be achieved when done with an accountability partner, such as a Customer Strategy Manager. Vibes’ Customer Strategy Managers are trained and certified in Value Realization to guide marketers through goal setting. Strategy partners work with marketing teams to align on key KPI metrics and ROI impact to track against, as well as setting action plans to achieve set KPIs.

In terms of mobile marketing, it’s no longer a question of if SMS is effective, but rather how to make SMS an effective channel within a holistic marketing stack. To assist with goal setting, our mobile experts will guide you through 5 mobile resolutions that are trending for 2021. 


Mike Fuller, Associate Director, Customer Strategy

“I recommend marketers double-down on their efforts to test and learn from their customer base in 2021. COVID-19 has impacted the way we shop in so many ways. Vibes platform offers user-friendly A/B testing tools that marketers can use. Combined with Vibes premium analytics marketers can get quick-learnings and apply them to optimize their content and campaigns. One recent customer saw an increase in new subscribers this year which they did not have pre-pandemic and are developing a targeting strategy unique to this customer base because of the way they shop.”


Nicole Goldwater, Associate Manager, Customer Strategy

“Many marketers are looking to better understand consumer shopping behavior in 2021 in order to create unique mobile journeys, such as loyalty communications, ecommerce and post-purchase nudges, and category propensity. Creating unique and personal journeys allow brands to tailor their content and targeting strategies to make mobile an intimate communication channel.”


Danielle Nichols, Manager, Customer Strategy

“When setting goals for 2021, marketers need to review what they excelled in during 2020 and look to further optimize that. Whether that be acquisition, message efficiency, or innovation, find your brand’s unique strengths to help meet your goals for the next year. Make sure to have systems in place, such as ecommerce tagging, to easily track revenue and ensure you are hitting targets.”


Aubrey Jackson, Associate Manager, Customer Strategy

“Marketers should focus on creating superior multi-channel orchestration to identify consumer digital touch points across various channels. Consumers are no longer on only one communication channel. Mobile complements other channels to elevate your entire marketing stack. Additionally, marketers should set metrics to track revenue across consumer touch points to identify the efficiency of each channel.”


Elyse Cress, Director, Mobile Engagement

“2020 dramatically altered how consumers shop. The necessity and demand for curbside pickup increased and ecommerce became the primary shopping method for many consumers. I fully expect this to continue for years to come. Going into 2021, brands should focus on integrating each touchpoint of mobile commerce, from initial outreach to delivery/pickup to post-purchase, for the most seamless customer experience.”



In conclusion, whether the goal is growth, activation, or optimization, having a set plan to achieve goals is crucial to success. Interested in learning more about mobile? Vibes is here to help. Connect with us on LinkedIn and follow our blog for more mobile insights in 2021.