For auto dealers, getting promotions and incentives in front of potential car buyers at the right moment is key for success. But while direct mail has been the primary marketing channel for most auto dealers, consumers are actually spending a significant amount of time during the buying process online.
In fact, 46% of consumers looking for a car use multiple devices during that process. And you can bet there’s one that they are likely to use: mobile.
By adding mobile to your marketing campaign, you can effectively reach consumers in new and innovative ways and compel them to make that car purchase at your dealership. Here are a few examples.
Create Digital Window Stickers
Window stickers on the lot provide limited information about a vehicle, but mobile can provide an enhanced experience. Car shoppers can either scan a QR code or text a modified VIN number to get additional details about a given vehicle at your dealership.
Let Shoppers Save Mobile Wallet Offers Via Text
SMS and mobile wallet play nicely together. You can send your SMS contact list a link to save an offer to their mobile devices. Once that offer is saved, you can continually offer new promotions to mobile wallet subscribers.
You can also do the same to get shoppers to save your dealership’s address, phone number, and updated inventory list to their mobile wallets.
Send Financing Offer Via Mobile Wallet
For the consumer that knows what brand vehicle she wants to purchase next, having the right financing offer can be the single incentive that gets her to take action immediately. If she’s opted into your dealership’s mobile wallet offers (she signed up for emails from your dealership and then connected her mobile wallet through an email offer), she could receive a special $500 cash bonus offer that may compel her to come in and start test driving models.
Give Shoppers Easy Access to Car History and Reports
When a car shopper can view a car’s history, she’s more likely to consider buying it. And yet, she may not want to wait to download the CARFAX report when she gets home. Mobile provides the perfect channel to give her easy access to the information she cares about regarding past accidents, service records, and other details.
On the lot, she can scan a QR code or text a shortcode to get instant access to the car’s history report.
Keep Customers Coming Back with WalletAds
While your primary goal may be to get people to buy cars from you, you also have significant opportunity to continue the relationship with customers who can then use your dealership for services and accessories after the purchase.
By staying in touch via mobile wallet, you can present existing customers with relevant offers based on their purchases. You could send an offer for a free tire gloss with car wash purchase or an upgrade on routine services.
To redeem the offer, recipients can click a link in the mobile wallet to schedule an appointment, then present the barcode from the wallet offer at service.
These are just a few examples of how auto dealers can leverage mobile in creative ways to reach consumers who, more than ever, demand mobile as their preferred contact method.
Having a mobile-first mindset in the auto retail industry can be beneficial; you’ll spend less with mobile-based marketing campaigns than you would with direct mail, and your audience will be more likely to pay attention to your message. By reaching your audience on the channel they prefer (mobile), you provide value to them and make it easy to redeem offers.