CRMC in a Nutshell: What Retailers Need to Know

June 13, 2019 Brianna Beckman

CRMC in a Nutshell: What Retailers Need to Know

We’re just back from Chicago, attending and exhibiting at one of our favorite retail events, CRMC. Designed “for retailers, by retailers,” the agenda for this event is centered largely around marketing, CRM, and loyalty. 

It’s always wonderful to speak with retailers about their concerns as well as learn from brands who have succeeded in these areas. 

What Vibes Was Up To 

As a Silver sponsor at the event, we were busy as bees showing retail representatives how personalized mobile marketing could be a game changer for them. CRMC in a Nutshell: What Retailers Need to Know 

We also hosted a happy hour/networking event with Jebbit, a brand that transforms mobile traffic into actionable data, called CRMC After Dark. At the Cerise Rooftop Bar, we mixed and mingled with attendees, with the gorgeous backdrop of Chicago all around. 

As if the view and hors d’oeuvres weren’t enough, we also raffled some fantastic prizes, including a  $500 Nordstrom Gift Card, GoPro HERO7, and FitBit Inspire HR. The winners were thrilled! 

Why CRMC is Such a Must-Attend Event for Retailers and Retail Marketers 

There’s a reason CRMC is known as the #1 networking event for retail marketers. In addition to a fast-paced agenda, there are ample opportunities to meet attendees representing 200 retail chains such as Best Buy, Disney, Chico’s, Vans, Williams Sonoma, and much more.  

Lounge discussions, 1:1 meetups, lunch topics, refreshment breaks, cocktail receptions, a retailer dinner, and a retailer mentor luncheon provided more networking opportunities than we could fully take advantage of! 

Key Themes This Year 

Retailers have a lot to pay attention to right now, and the conference hit the mark in every way. We loved sessions like Optimizing for Conversion in a Mobile-First World because they discussed what we already know: that mobile is a necessity for retailers to reach their customers effectively. 

In the session, Personalized Text Messaging - A Top Revenue Channel, the speakers discussed the quick service restaurant’s text message marketing strategy of sending updates about limited-time offers and using geo-targeting to reach the most relevant audiences to drive incremental revenue through both customer acquisition and retention. 

Loyalty, too, is always a hot topic at these events, and brands like Footlocker, Lane Bryant, and Sephora (all Vibes customers!) shared insights into how they have leveraged loyalty programs that drive repeat sales by personalizing and digitizing their loyalty programs. 

Lane Bryant had a fantastic session called Endless possibilities. Limitless loyalty. Encouraging clients to create their own brand connection. In it, Eric Gohs, Vice President of Marketing, was joined by Shannon Andrick, Vice President of Marketing Advancement for Alliance Data, to discuss how empowering customers to create their own in-store and online experience has helped Lane Bryant develop strong bonds with customers. We’re sure that other retail brands in attendance took copious notes about how they could apply these principles to their own companies. 

Overall Takeaways 

We thoroughly enjoyed meeting retailers at our booth and at the cocktail networking event we hosted. As always, the sessions we were able to attend provided us more insight into what our retail customers need right now in terms of customer engagement and tech-friendly marketing solutions. We look forward to next year’s event! 

About the Author

Brianna Beckman

Brianna Beckman is a Marketing Programs Specialist at Vibes, located in San Francisco. With a background in Cognitive Science, she's interested in the interaction between humans and technology and how technology can impact the world for the better. Today's advancements in mobile technology play a huge role in humans day-to-day behavior.

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