Industry Insights: How Chipotle Sets the Precedent in Mobile

August 30, 2017 Vibes News

In the most recent session of our PowWow webinar series, Industry Insights: How Chipotle Sets the Precedent in Mobile, Vibes VP of Customer Success, Joel Powell, and VP of Brand Partnerships, Mike Wade, spoke with Kam Bozich, Senior Digital Marketing Technology Manager, from Chipotle regarding their mobile campaign strategy and the secrets to the company’s success with mobile marketing.

The Chipotle and Vibes dream team…

As mentioned during the webinar, the mobile marketing industry has skyrocketed the last few years as brands are realizing the true potential of mobile. The results speak for themselves—brands are switching advertising dollars spent on desktop to mobile due to the higher conversion rates mobile brings.

Chipotle’s “Burrito a Friend” Mobile Campaign

Since kicking off their mobile journey, Chipotle has seen amazing results and wouldn’t be where they are today without a solid mobile strategy. In fact, Chipotle’s “Burrito A Friend” campaign that Vibes helped launch has been shortlisted for the Mobile Marketing Association’s (MMA) 2017 Smartie award. The winner will be announced on September 25th so stay tuned for an update. We wish Chipotle the best of luck!

The Results are Mind-Blowing

If you’re still not convinced about why you should adopt mobile marketing, maybe the stats surrounding Chipotle’s success will peak your interest. In the past few years of the Vibes and Chipotle partnership, the burrito restaurant has achieved mobile subscriber growth by a whopping 833% and an average redemption rate of 67% through the partnership.

The customer retention opportunities mobile wallet offers continue to bring Chipotle are mind-blowing. Through offers saved to a customer’s mobile wallet, Chipotle is able to keep the brand and customer relationship by sending coupon reminders and notifications to customers, which has lead to a 9% increase in redemption.

We hope you enjoyed our webinar and in case you couldn’t join us live, feel free to tune in on demand so you can hear the full success story.

We look forward to seeing you at our next session of the PowWow, with special guest US Cellular!


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