Must Attend Mobile Marketing Events in the Second Half of 2019

June 27, 2019 Maria Gianotti

Must Attend Mobile Marketing Events in the Second Half of 2019

This has already been a phenomenal year for conferences in the mobile, retail, and marketing spaces...but the good stuff is far from over. Here are a few events that we’ve got our eye on, and you should, too. 

Mobile Growth Summit - New York City - July 18 


Though it’s just a single day, Mobile Growth Summit is the world’s largest mobile growth conference and provides insightful sessions on user acquisition, monetization, retention/engagement, re-engagement, and data science and analytics for mobile, retail, and mCommerce brands. 

Why Go? 

This isn’t mobile fluff; the sessions, led by top brands across many industries, go deep into the world of mobile growth. Here are a few examples: 

  • Panel: The Art of Personalization 

  • How to Use Mobile Web and App Data to Grow Your User Base 

  • Panel: The Best Methods & Tools For Retargeting 

  • Fireside Chat: Success Through Mobile Subscription Business Models 

Digital Summit - Chicago - August 28-29  


If you nerd out on marketing like we do, you’ll appreciate the lineup of speakers at Digital Summit Chicago. Seth Godin, a household name in the marketing world, will give a keynote session, and speakers from top brands like Evernote, Google, TripAdvisor, LinkedIn will share their marketing insights. 

Why Go? 

With more than 55 sessions and 1,700+ attendees, this conference provides a fantastic opportunity to dive into topics like digital marketing, data, conversion, UX, and, of course, mobile. 

Digital Transformation Connect 2019 - San Diego - September 9-11 


This invite-only event attracts B2B leaders in manufacturing and distribution who will discuss digital transformation strategies. At Digital Transformation ConnectChief Digital Officers, Chief Marketing Officers, VPs/Heads/Directors of Digital Transformation, eCommerce, UX, Personalization and others will not only learn but also network. 

Why Go? 

In addition to great sessions, there are some notable networking opportunities. The event will offer consultative meetings where you can speak with brands who offer solutions to your business needs. There will also be facilitated networking and mentorship programs, which can help you spend some one-on-one time with the right business contacts. 

Mobile Next - Litchfield Park, Arizona - September 17-18 


Touting itself as the only conference for mobile app and web innovators in retail, lifestyle, media, and entertainment, Mobile Next provides attendees with what they need to know about mobile marketing, UX, commerce, acquisition, and retention.  

Why Go? 

The speakers at this event are mobile innovators doing some pretty cool things in their industries. You’ll get first access to the latest technologies, as well as learn how you can apply them. With diverse session types—small group discussions, workshops, industry boardrooms, roundtables, and interactive educational sessions—there’s plenty of opportunity to learn. 

Mobile World Congress Americas - Los Angeles - October 22-24 


Mobile World Congress Americas is one of the biggest mobile-related conferences of the year, attracting over 22,000 attendees. This year’s event has four themes with lots of great content surrounding each: 

  • 5G 

  • Disruptive Innovation 

  • IoT 

  • Immersive Content 

Why Go? 

In addition to an impressive agenda, MWCA also offers several unique experiences. Digital Hollywood Summit will emphasize the intersection of mobile and media/entertainment.  4YFN will connect startups, investors, and companies. Women4Tech will dive into insights transforming industry success through gender diversity.  

MMA Innovate - Los Angeles - November 6-7 


The future of marketing in a mobile-connected world is closer than you think, and MMA Innovate explores possibilities like 5G, AI, and other emerging technologies. Sessions focus on how marketers can adapt to marketing in a mobile connected world by creating customer experiences that matter and are meaningful. 

Why Go? 

Last year’s speakers included noteworthies like Daymond John of Shark Tank, Suzy Deering of eBay, and Marissa Tarleton of RetailMeNot, so you can expect this year’s speakers to be on par with them. 

Open Mobile and Digital Experience Summit - San Francisco - November 7-8 


Today’s marketing landscape requires digital, product, and marketing teams to work together to deliver a positive customer experience, and that’s exactly what the Open Mobile and Digital Experience Summit focuses on. The agenda dives deep into topics like creating digital experiences for on-the-go customers, using AI to create customer experiences, and cross-platform engagement. 

Why Go? 

This event is a bit of a choose-your-own-adventure: with four themes, you can decide which is most relevant to your role as a marketer: 

  • Impactful Digital Experiences 

  • Digital Innovation & Technology 

  • Unique Mobile Experiences 

  • Marketing for Growth 

With so many great events to choose from, it can be hard to know where to begin! Which appeal to you? 

About the Author

Maria Gianotti

Maria Gianotti is the Director of Demand Generation at Vibes. She's passionate about growth marketing and educating other marketers on the tremendous potential of mobile. Currently, Maria serves on the Board of Directors of the American Marketing Association's San Francisco Chapter as 2019 President-Elect.

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