Mobile Marketing Glossary of Terms [Cheat Sheet]

Every industry has its own language, comprised of a verbal nomenclature that sounds completely foreign to those who don’t eat, sleep, and breathe it everyday. Still, even those within a certain industry can sometimes find themselves overwhelmed by the volume of abbreviated terms – and the mobile messaging industry might be one of the most voluminous.

From SMS and MMS to the A2P and AIT world of today, we’re here to help demystify the most commonly used acronyms and abbreviations – in alphabetical order – in the mobile marketing and messaging spaces.