Vibes Named a Leader for Second Straight Year in Gartner Magic Quadrant for Mobile Marketing Platforms

Today, we are thrilled to announce that Gartner once again recognized Vibes as a Leader in the recently released Magic Quadrant for Mobile Marketing platforms 

 

We are truly thankful for our customers investing in Vibes and helping to drive our innovation by continually pushing the envelope in their mobile engagement programs. We are particularly proud of our team for consistently delivering world-class products and services and staying focused on delivering customer value during these turbulent times. 

 

 

According to Gartner, “Leaders possess the resources and acumen to deliver extensive mobile marketing capabilities guided by a clear, comprehensive view of mobile marketing’s crucial role as the dominant engagement point for customers and prospects. 

 

We agree with Gartner’s view that mobile marketing is at the heart of a brand’s engagement with consumers. We see this every day from our customers. They want to build consumer relationships in the same way people build relationships with each other, through personal mobile conversations.  

 

That’s why we’ve made it our mission to empower brands to realize the value of building and nurturing personal consumer relationships, while optimizing their digital marketing through our intelligent mobile engagement platform. 

 
Our audience-centric approach when building the Vibes platform ensures that brands can compliantly engage consumers across the digital consumer lifecycle at the right time, with the right content, via the right channelWhether brands engage consumers to drive commerce online or in-store, service consumers, or increase loyalty - Vibes helps brands create personal relationships by: 

 

  • - Unifying all mobile channels, SMS/MMS, Mobile Wallet, Push, and App Inbox, natively in the platform 
  • - Easily segmenting mobile audiences to ensure relevant and timely engagement 
  • Intelligently automating the delivery of mobile experiences based on consumer attributes, behaviors, and events 
  • Surfacing data-driven insights using mobile performance analytics to provide recommendations on brand’s program - enhancements that will drive revenue and ROI 
  • Embedding compliance governance controls within platform 
  • Maintaining a global high velocity network and Tier 1 direct connections with carriers to provide brands with unrivalled speed and security when engaging with consumers 

 

While we are honored that Gartner named Vibes as a Leader, again, in this year’s Magic Quadrant, we recognize that the importance of mobile engagement is only growing, both, as a standalone channel and as an integral part of the overall customer journey.  

 

As a result, we are focused on further expanding our robust data sharing capabilities through broader bi-directional integrations across the marketing stack. In addition, we plan to use this data to accelerate and deepen the personalization and intelligent automation of mobile engagement experiences. In 2021, we are committed to expanding our leadership position in Mobile Wallet and help brands deliver dynamic, contactless mobile solutions for consumers.  

 

As a Vibes team, we are excited to continue working with our customers on these initiatives and partnering with them to lead the future innovation of mobile engagement.  

 

Click here for a complimentary copy of the full October 2020 Gartner Magic Quadrant for Mobile Marketing Platforms report and learn why Gartner recognized Vibes as a Leader for the second consecutive year. 

 

Alex Campbell is Co-Founder and Chief Innovation Officer at Vibes 

 

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Vibes here. 

 

Gartner does not endorse any vendor, product, or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. 

 

Gartner Magic Quadrant for Mobile Marketing Platforms, Mike McGuire, Anna Maria Virzi, Joseph Enever,26th October 2020. 

About the Author

Alex Campbell

Alex Campbell has long been recognized as one of mobile marketing’s original pioneers, working tirelessly to educate marketers on the value of mobile as a viable discipline. A true entrepreneur at heart, Alex oversees Vibes’ innovation strategy – always looking for the next great mobile technology brands can leverage to drive deeper customer engagement and untapped revenue opportunities.

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