We strive to create content on our site for every level of mobile marketer. Some may be years into advanced tactics, but you may be a newbie to the world of mobile marketing. If so, welcome! You’re in the right place. Mobile is such a powerful tool for engaging your audience in a meaningful way that we know you’re going to love it!
So let’s look at something you might not be very familiar with: mobile subscribers. We’ll dive into what exactly they are as well as why you want them...and how you can get more of them.
So What IS a Mobile Subscriber?
It’s simple enough: it’s someone who wants to get marketing messages from your brand via a mobile channel. That might be text message marketing, mobile wallet, or push notifications. They opt into your mobile database by texting a shortcode or adding you to their mobile wallet.
What a mobile subscriber isn’t: someone that you add to your mobile database without permission. It’s extremely important that everyone on your list opt in of their own accord!
Why Do You Need Mobile Subscribers?
We’ve got a healthy email database and tons of social media followers. Why do we need mobile subscribers?
That’s an excellent question. Today’s consumer is spending time not only on different channels (social media, websites, blogs, email) but also on different screens. In one day, a consumer might hop from her desktop to her phone to her tablet. Each one offers a unique opportunity to engage her.
The fact that SMS provides 6-8 times higher engagement rates than email tells you that even if you’re using email to reach her, it shouldn’t be the only channel you consider.
Because mobile is such an on-the-go channel, it provides you with the opportunity to capture new business when people are physically near your store. You can also see high redemption rates for mobile ecommerce when you send push notifications with irresistible offers.
How to Boost Your Mobile Database
Now that you know how important mobile subscribers are for your business, let’s look at some strategies for mobile database growth.
In-Store Signage with Promotions
If you have a brick-and-mortar, you’ve got a captive audience, especially in a few key areas, including the checkout line, cashier, and dressing room. These are areas where people are less focused on shopping and have more time to look around. Placing a sign with an offer they can redeem instantly can net great results and add to your mobile database. Here’s an example:
TEXT ISAVE to 35665 and get an instant coupon for 20% off of today’s purchase!
Once they’ve texted the shortcode, you can also follow up with a double opt-in text that simply asks them to reply Y if they want to receive your regular offers.
Boost Your Loyalty Program with Mobile Wallet
This strategy has double the benefit: not only do you increase the number of members of your loyalty program, but you also get to connect with them through mobile wallet. Once a shopper has created a loyalty profile (a simple step at checkout), she can enable offers from you, which will be sent via push; she can save these offers to her wallet to redeem later.
Capture Subscribers at Checkout
Leverage your cashiers at the point of sale to boost your mobile database. As customers are checking out, cashiers can ask if they want to receive special offers (maybe even mentioning that enticing first coupon), and if so, they can input the phone number in your point-of-sale system. Easy peasy.
Building your mobile database will take time, but as you continue to offer appealing coupons and discounts through mobile channels, you will see your list snowball.