Chipotle Burrito-a-Friend

With a higher focus on contactless everything due to the COVID-19 pandemic, brands need now more than ever to make it easy for customers to be mobile-first when things get back to normal. Which techno

A lot has changed with the COVID-19 pandemic. With a 99% open rate, SMS provides the opportunity for brands to keep their customers and employees up-to-date, instantly.

Commerce is everywhere; in-store, online, on mobile apps and much more. But get this: 65% of shoppers research products online before purchase. The takeaway? E-commerce has substantially shifted from

Contrary to marketing belief, brands offering loyalty programs that promise give-and-get rewards do not drive purchase behavior, but rather emotions do. But how exactly can marketers appeal to their p