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How Money-Can't-Buy Experiences Will Enhance Your Loyalty Program
With the relaunch of LEGO's VIP loyalty rewards program, discover how LEGO found new, innovative ways to maximize consumer engagement to drive greater program participation.
59:44Why E-Commerce Plays a Crucial Role in Developing Positive Brand Equity
Commerce is everywhere; in-store, online, on mobile apps and much more. But get this: 65% of shoppers research products online before purchase. The takeaway? E-commerce has substantially shifted from
56:30Stop Buying Loyalty and Start Earning it
Contrary to marketing belief, brands offering loyalty programs that promise give-and-get rewards do not drive purchase behavior, but rather emotions do. But how exactly can marketers appeal to their p
Finding the Perfect Match - Employee Edition
As a relatively new addition to the Vibes team, Jared Shay shares how he ultimately decided that Vibes was the perfect fit to take his personal successes to new heights.
How Hibbett Sports Trailblazes in the Mobile Space
Hibbett Sports, which has more than 1,000 stores across the country, has had some notable milestones in mobile marketing. Today, their mobile database is 1.65 million strong and growing.
How Understanding the Customer Experience Will Help You Cut Through the Clutter
We sat down with Ami Upton, Associate Director, to discuss challenges brands are facing, and how mobile is countering those issues.
Vibes Recognized as a Leader in Second Annual Gartner Magic Quadrant for Mobile Marketing Platforms
Vibes Unveils Conversational Analytics, the Industry's First Natural Language Processing Solution
Kwik Trip's 3 Groundbreaking Mobile Strategies
We like to highlight our clients’ mobile marketing success so you can see exactly how powerful this channel can be. Here, we look at 3 mobile strategies that Kwik Trip used for customer retention.
New Research Shows Generation Z Breathes New Life into Shopping
New research commissioned by Vibes, in conjunction with the Kellogg School of Management, shows the best way to reach Generation Z is via the device they are on: mobile.
33:08Mobile Marketing 101: How to Create Effective Calls-To-Action that Drive Engagement & Conversion
