Women’s apparel brand Chico’s is connecting with customers in a new way through mobile messaging, which helps the brand connect with its customers on a personal level.
“Some of the challenges was being able to connect with the customer the way she wants,” said Steve Lamb, Director of Digital Marketing and Media for Chico’s. “I think mobile messaging gives us a new way to talk to our customer in a way we haven’t been able to before.
Lamb said mobile messaging has enabled for the brand to create great engagement, lift average order value, and increase conversion rates. The most important part of integrating this channel, it has helped Chico’s drive customers into its brick-and-mortar locations.
“Messaging continues to skyrocket, messaging is how consumers communicate with their friends, family and more and more brands are using it,” said Jack Philbin, CEO of Vibes, a mobile engagement platform, which worked with Chico’s.
In the latest MCM CommerceChat podcast, Lamb and Philbin, will talk further about the importance of mobile messaging and meeting customer expectations in retail today.