Contrary to marketing belief, brands offering loyalty programs that promise give-and-get rewards do not drive purchase behavior, but rather emotions do. But how exactly can marketers appeal to their people’s emotions while building long-term customer loyalty?
In our latest webinar, our guest speaker, Principal Analyst, Emily Collins, and Vibes CTO, Brian Garofola, sit down for a thought-provoking discussion about the benefits of incorporating mobile strategies into your loyalty program. With the right marketing tools and proper loyalty insights, designing a unique loyalty experience that demonstrates the best of your brand is more feasible than you think.
During this webinar we’ll cover:
- The 3 guiding principles to follow to successfully foster meaningful relationships
- Why SMS and Mobile Wallet deliver the digital experiences that consumers crave
- The state of loyalty programs today and what they're missing
- Using collected information to influence how you win, serve, and retain all customers