Access awesome mobile insights!

First Name
Last Name
Company Name
Job Title
I agree to receive promotional emails from Vibes. www.vibes.com/privacy-policy/
Thank you!
Error - something went wrong!

2017 Mobile Consumer Report

April 22, 2018

Did you know? A majority of consumers are comfortable talking with a chatbot yet only a fraction have engaged with one, according to the 2017 Mobile Consumer Report.

Results like this can inform your approach to connecting on a personal level with today’s hyper-connected, mobile consumer.

Survey results are in and here’s what’s surprising:

  • 70% of consumers would have a more positive opinion of a brand that allowed them to save a loyalty card in their smartphone.
  • On average, smartphone users feel comfortable subscribing to 4 mobile alerts, so space is limited!
  • Only 19% of smartphone users report making an in-store purchase while using a brand’s app.
  • How does your brand meet or exceed these expectations?

Consumers have become more comfortable with engaging with a brand via chatbots

Previous Flipbook
Benefit Mobile's Fastest Growing Channel
Benefit Mobile's Fastest Growing Channel

People can’t seem to get enough of loyalty cards and offers these days. Take it a step further and mobilize...

Next Flipbook
B | Driving Real Business Outcomes
B | Driving Real Business Outcomes

Read Retailer B’s business outcomes case study to learn more about their incredible momentum in mobile mark...