Access awesome mobile insights!

First Name
Last Name
Company Name
I agree to receive promotional emails from Vibes. www.vibes.com/privacy-policy/
Thank you!
Error - something went wrong!

2017 Mobile Consumer Report

April 22, 2018

Did you know? A majority of consumers are comfortable talking with a chatbot yet only a fraction have engaged with one, according to the 2017 Mobile Consumer Report.

Results like this can inform your approach to connecting on a personal level with today’s hyper-connected, mobile consumer.

Survey results are in and here’s what’s surprising:

  • 70% of consumers would have a more positive opinion of a brand that allowed them to save a loyalty card in their smartphone.
  • On average, smartphone users feel comfortable subscribing to 4 mobile alerts, so space is limited!
  • Only 19% of smartphone users report making an in-store purchase while using a brand’s app.
  • How does your brand meet or exceed these expectations?

Consumers have become more comfortable with engaging with a brand via chatbots

Previous Flipbook
Everything You Need to Know About Mobile Wallet
Everything You Need to Know About Mobile Wallet

Mobile wallets provide a smart way for marketers to deliver content like offers, coupons, loyalty cards and...

Next Flipbook
2017 UK Mobile Consumer Report
2017 UK Mobile Consumer Report

Leverage our 2017 UK Mobile Consumer Report to shape your mobile marketing engagement strategy and discover...