We surveyed 1,000 U.S. iPhone, Android and Windows smartphone owners to understand the most compelling trends in mobile usage to help digital marketers create the mobile experiences today’s consumers expect from brands.
This report analyzes the results from this survey, giving you important information on how consumers leverage mobile messaging, chabots and apps, as well as mobile loyalty and mobile wallets.
Specific mobile insights you can get from this report:
Which promotions consumers are most likely to engage with
User adoption around digital coupons and loyalty cards
The role personalization plays for mobile wallet usage
The personal data consumers are willing to give to brands for personalized experiences
Which consumers are most likely to be motivated by deals
Download this report today, so you can quickly apply these learnings as you continue down your mobile marketing journey.