Mobile business outcomes case study: Retailer E
A fortune 500 retail client who has spent two years working with Vibes to drive powerful mobile ROI — who we’ll call Retailer E — wanted to crack the code on the true lifetime value of their mobile subscribers, and the revenue they drive for their organization as a whole. This resulted in Vibes conducting a groundbreaking study to definitively calculate the worth of each subscriber in Retailer E’s database.
Read this mobile business outcomes case study to explore this in-depth study, which reveals:
- The average lifetime duration of a mobile subscriber, from opt-in to opt-out
- The sales revenue per subscriber versus non-subscriber both three months and one year after opt-in
- The total mobile program value of Retailer E
