E | Driving Real Business Outcomes

April 22, 2018

Mobile business outcomes case study: Retailer E

A fortune 500 retail client who has spent two years working with Vibes to drive powerful mobile ROI — who we’ll call Retailer E — wanted to crack the code on the true lifetime value of their mobile subscribers, and the revenue they drive for their organization as a whole. This resulted in Vibes conducting a groundbreaking study to definitively calculate the worth of each subscriber in Retailer E’s database.

Read this mobile business outcomes case study to explore this in-depth study, which reveals:

  • The average lifetime duration of a mobile subscriber, from opt-in to opt-out
  • The sales revenue per subscriber versus non-subscriber both three months and one year after opt-in
  • The total mobile program value of Retailer E
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