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Personalization and the Era of Individualized Mobile Experiences

April 22, 2018

If you’re speaking to everyone, you’re speaking to no one

Personalization is key to your marketing efforts because it helps you engage your audience and drive revenue. It lets you identify, segment, and target people who land on your site with specific, personalized messages across your entire experience—making your marketing more effective. Personalization puts the consumer at the center of your experience, designing it not only for them, but around them.

Mobile is no exception—in fact, it’s the new norm. Mobile has changed consumers’ expectations. People have not only embraced mobile, but fully expect personalized offerings and contextual services when they need and want them.

Vibes’ personalization report was designed to help you and your business get a leg up with a rapidly-evolving marketing technique that’s proven to help increase revenue and customer loyalty.

Download the report to learn:

  • The differences between customization, personalization and individualization
  • How mobile personalization engages customers and increases revenue
  • The future of personalization in marketing: 1:1 conversations with customers
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