The Enormous Purchasing Power of Generation Z
Does your brand recognize the rising purchasing power of Gen Z? If not, you’re missing out on a huge opportunity. This generation already accounts for $44B in purchases annually. It’s incredibly powerful and influential — and different from any generation before it.
Marketing to the mobile-first generation
Gen Z is the only generation raised mobile-first. To earn their trust and dollars, you need an entirely different approach to marketing. To help you develop your Gen Z strategy, we’ve put together this digital eBook based on the results of a recent study we conducted with the Kellogg MBA program at Northwestern University to understand the influence Gen Z has on purchasing power.
Find out what makes this generation tick, what they want, what they expect and what motivates them to make a purchase.
We’ll cover:
- The differences between Gen Z and Gen X
- What Gen Zs do and don’t want from brands
- Best practices for marketing to Gen Z
