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Purchasing Power of the Gen Z Consumer

September 19, 2018

The Enormous Purchasing Power of Generation Z 

Does your brand recognize the rising purchasing power of Gen Z? If not, you’re missing out on a huge opportunity. This generation already accounts for $44B in purchases annually. It’s incredibly powerful and influential — and different from any generation before it. 

Marketing to the mobile-first generation 

Gen Z is the only generation raised mobile-first.  To earn their trust and dollars, you need an entirely different approach to marketing. To help you develop your Gen Z strategy, we’ve put together this digital eBook based on the results of a recent study we conducted with the Kellogg MBA program at Northwestern University to understand the influence Gen Z has on purchasing power. 

Find out what makes this generation tick, what they want, what they expect and what motivates them to make a purchase. 

We’ll cover:

  • The differences between Gen Z and Gen X
  • What Gen Zs do and don’t want from brands
  • Best practices for marketing to Gen Z
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