Transactional Messaging Consumer Report

Get the latest mobile marketing resources such as text messaging, mobile wallet, push notifications and MMS.

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6 Only by listening to their consumers can companies launch successful transactional messaging programs for mobile. It's critical for marketers and business users alike to remember that mobile – even more so than the email inbox – is the most personal communication vehicle at an organization's disposal, being the consumers' most trusted and heavily used device, and with them at all times. Given that, consumers have strong preferences, opinions and expectations for how companies should engage with them on this device. Companies must be aware of these nuances, and factor them into their mobile strategies before they launch programs in-market. Reference this section to do just that. C O N S U M E R P R E F E R E N C E S • Learn how the majority of consumers want to receive transactional messages • Explore the benefits of delivering transactional mobile messages • Identify successful attributes of transactional messages READ THIS SECTION TO T R A N S A C T I O N A L M E S S A G I N G

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