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Get Ready To Activate Marketing Campaigns With Mobile Wallets

Get the latest mobile marketing resources such as text messaging, mobile wallet, push notifications and MMS.

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Get Ready To Activate Marketing Campaigns With Mobile Wallets Promotions And Loyalty Give Marketers A Head Start by Thomas Husson June 5, 2018 NOT LICENSED FOR DISTRIBUTION FORRESTER.COM Key Takeaways Savvy Marketers Take Advantage Of Mobile Wallets In China and, to a lesser extent, the US, advanced marketers combine promotions, loyalty features, and other value-added services to make the most of mobile wallet platforms. Mobile Wallets Support A Wide Array Of Marketing Objectives Wallets complement mobile web and app efforts. By borrowing mobile moments on wallet platforms, marketers can reduce marketing costs, acquire new customers, improve retention, and generate signi!cant in-store conversion rates. Start By Upgrading Your Promotion And Loyalty Approaches To start tapping the emerging wallet marketing opportunity, marketers should personalize their promotions and loyalty rewards. They can also use advanced vendors to save time and money. Why Read This Report Few marketers in Europe and the US are activating marketing campaigns via mobile wallets today. Expect that to change quickly as these regions mimic China's Alipay and WeChat Pay by applying mobile wallets beyond payments to drive value-added services. This report helps B2C marketers evaluate opportunities to engage consumers through mobile wallets like Apple Wallet and Google Pay, starting with their promotion and loyalty strategies.

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