Text Messaging for Hotel and Hospitality

December 28, 2018 Tom Groom
 
Hotel guests value a worry-free stay. Inform and engage guests through text message conversation, push notifications, or mobile wallet redemptions; where you can boost the awareness and value of your services, drive last-minute bookings, and increase property revenue.
 

Roll out the welcome mat with mobile marketing

 

Initiate conversations that upsell

   

Text messages have an open rate of 99% and a response rate of 90 seconds, while emails have an open rate of 22% and take 2.5 days to respond. Use text messaging to send images of available rooms and upgrades, promote restaurants, bars, and luxury guest services.

 

Guide guests through your buying cycle

   

Rely on text messaging to send reservation reminders; entice guests to explore guided tours; remind them of scheduled activities and appointments; check in and out, and gather feedback through real-time conversations.

 

Re-engage guests using your mobile app

   

Drive customer loyalty and spend by delivering rich push notification content that showcases specific hotel amenities like food and drink menus or in-room media entertainment.

 

Keep guests returning to your property with enticing promotions

   

Use text messaging and mobile wallet to excite and reward returning guests with promotions, special events and personalized hotel redemptions sent directly to their phone.

Exceptional guest experiences begins and ends with personalization

 

Increase guests' lifetime value​

Engage with customers throughout their journey to drive ancillary spend. SMS messaging introduces a two-way channel to inform guests on hotel features prior to and during their stay, while push notifications remind customers of specific promotions, and mobile wallet redemptions reward guests based on their stay duration and spend.

 

Become proactive in delivering excellent service​

Vibes connects the dots between mobile channels so you can engage guests when they need it most. For example, send a guest a text with their check-in information; send them a coupon for a free drink minutes before happy hour; or send a push notification reminder for an important dinner reservation.

 

Understand guest preference​

Behavioral and purchase analytics show what content your mobile customers engage with, allowing you to target guests with personalized mobile experiences.

 

  More than a third of hotel professionals’ technology focus is in developing mobile.  
  eMarketer  

 

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