Retail Text Message Marketing

December 28, 2018 Vibes Marketing

Shoppers are bombarded with irrelevant retail promotions and content. Grab their attention and win their business with multichannel brand experiences tailored to their preferences—helping you attract and retain customers, drive in-store traffic, increase basket revenue, and build customer loyalty.

Engage customers through personalized mobile experiences

 

Start conversations that end in purchases

   

99% of all text messages are opened vs. less than 22% for email, and customers respond to a text in 90 seconds vs. 2.5 days for email. Use text messaging to introduce customers to new product lines, in-store promotions, holiday sales events, or early bird specials.

 

Reduce customer indecision with your mobile app

   

Your mobile app can be one of your most engaging solutions for connecting with shoppers. Reengage customers with rich push notifications that highlight new items, styles, or deals; or use simple push to remind customers of open baskets and promotional codes. Then keep them engaged over time with relevant, personalized and timely offers that spur online or in-store purchasing.

 

Increase engagement through gamification and extended experiences

   

Transform your outreach from simply selling products to delivering rich experiences. Vibes can help you create engaging campaigns, such as quizzes, trivia, and reveal games that excite, entertain, and help shoppers discover more when standing in line or digitally touring your brand.

 

Drive additional spend and loyalty with post-purchase engagement

   

To keep shoppers coming back for more, retailers need to engage with them throughout their journey. Use SMS messaging to send personalized, mobile wallet redemptions post purchase, or capture buyer attention through promotion alerts, shipment notifications, orders status updates and more.

Drive higher conversions with mobile marketing

 

Boost customer spend

Vibes helps you create a mobile database that allows you to connect with a vast number of customers using crisp images, style suggestions, recommendations and alerts that successfully promote specific products.

 

Increase purchase frequency and retention

Personalized offers motivate your customer to return to your stores, while push notifications can offer a simple reminder to redeem digital coupons or highlight exclusive promotions.

 

Enrich customer profiles with mobile data

Use behavioral and purchase analytics to understand what content your mobile customers engage with and target relevant mobile experiences that put your products top of mind.

 

  Lane Bryant had a 98% conversion rate from their SMS in-store contest 🏢 👏  
  Learn how they did it!  

 

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