Why should marketers care about this integration?
Marketers can seamlessly integrate text messaging into Marketo Campaigns. Automation and personalization help engage with consumers at scale, and the Vibes and Marketo integration is the best avenue for both.
Overview of partnership
Vibes has integrated with Marketo’s database to offer seamless delivery of SMS messages to engage mobile consumers. Triggered messages are sent via Marketo’s database to consumers, and the consumer data is then relayed to the Vibes Mobile Engagement Platform for tracking, feedback and performance measurement.
What does this mean for marketers?
Users are now able to upload mobile numbers to their profiles, making mobile engagement easier than ever. This integration offers consumers a choice of how to receive sales messages, instead of solely relying on email’s low open rates.