News for Retail & Ecommerce

  • 5 Ways to Do Your Best E-Commerce Business This Peak Shopping Season

    5 Ways to Do Your Best E-Commerce Business This Peak Shopping Season

    With COVID-19 still looming, e-commerce sales will grow even more during the 2021 holidays. Make it your most successful season yet.

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  • Upgrading Traditional Loyalty Programs to Foster Customer-First, Digitally-Centered Loyalty Experiences

    Upgrading Traditional Loyalty Programs to Foster Customer-First, Digitally-Centered Loyalty Experiences

    Businesses, regardless of industry, must now reimagine the role of loyalty to keep customers coming back with eagerness and intent.

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  • The Customer Service Transformation Is Real, and Just in Time for the Holidays

    The Customer Service Transformation Is Real, and Just in Time for the Holidays

    If today’s brands do one thing to prepare for the holiday shopping season, it should be to make sure that their customers have as easy and effortless an experience as possible.

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  • 4 keys to bridging physical and digital customer experiences

    4 keys to bridging physical and digital customer experiences

    As businesses analyze which COVID19 consumer behaviors are permanent and reset for a fully re-opened economy, one thing is clear: expectations for a pristine customer experience remain sky-high.

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  • How the Pandemic Changed Mobile Payments

    How the Pandemic Changed Mobile Payments

    With the rise of contactless shopping, mobile payments have shifted, creating new pathways for Mobile Wallet’s increasing popularity. Dive into how payments have shifted and what it means for Wallet.

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  • The Difference between Omni, Multi, and Cross Channel Marketing

    The Difference between Omni, Multi, and Cross Channel Marketing

    Class is in session for this crash course on the difference between omni, multi, and cross channel marketing and why mobile helps in any strategy.

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  • 6 Text Messaging Best Practices for Building Trust with Your Audience

    6 Text Messaging Best Practices for Building Trust with Your Audience

    Reports reveal a person sends or receives an average of 41 texts per day. How does a brand stand out? By following six best practices to become a trusted name in a consumer's phone.

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  • 11 Metrics to Track for Mobile Program Success

    11 Metrics to Track for Mobile Program Success

    Vibes’ Mid-Year Mobile Checkup only takes minutes but will give you the insight and recommendations on how healthy your mobile program is and how to improve in the second half of the year

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  • 3 Trends in Loyalty Marketers Need to Know

    3 Trends in Loyalty Marketers Need to Know

    With mobile adoption rapidly growing, here are the three trends in loyalty marketers need to pay attention to.

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  • What Marketers Need to Know From Apple's WWDC

    What Marketers Need to Know From Apple's WWDC

    Apple’s WWDC revealed several updates, many highlighting where mobile marketing is migrating as an industry. Read the highlights and strategy recommendations marketers need to know.

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  • The Post-Pandemic State of Mobile, Part 3: 4 Ways Retailers Can Establish an Effective Mobile Engagement Strategy

    The Post-Pandemic State of Mobile, Part 3: 4 Ways Retailers Can Establish an Effective Mobile Engagement Strategy

    Brands saw a 20 percent increase in mobile engagement clickthrough rates (CTR) in 2020 compared to 2019. These higher CTRs indicate consumers prefer mobile messaging as a main form of communication.

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  • The Post-Pandemic State of Mobile, Part 2: Mobile’s Role in BOPIS and BOPAC

    The Post-Pandemic State of Mobile, Part 2: Mobile’s Role in BOPIS and BOPAC

    Prior to the pandemic, BOPIS and BOPAC were growing. However, the pandemic forced brick and mortar retailers to significantly increase investment in digital to physical shopping.

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  • The Post-Pandemic State of Mobile, Part 2: Mobile’s Role in BOPIS and BOPAC

    The Post-Pandemic State of Mobile, Part 2: Mobile’s Role in BOPIS and BOPAC

    Prior to the pandemic, BOPIS and BOPAC were growing. However, the pandemic forced brick and mortar retailers to significantly increase investment in digital to physical shopping.

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  • Four things COVID19 taught us about consumer loyalty programs

    Four things COVID19 taught us about consumer loyalty programs

    If consumer behavior in 2020 taught us one thing, it’s that you need to meet shoppers where they are (mobile), with a flow of information that’s relevant and timely (personalized).

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  • The Post-Pandemic State of Mobile, Part 1: How Mobile Data Overcomes Today’s Retail Challenges

    The Post-Pandemic State of Mobile, Part 1: How Mobile Data Overcomes Today’s Retail Challenges

    There’s no denying that 2020 fundamentally changed how consumers interact with brands. Now in 2021, mobile is a key strategy for driving high return on investment and consumer engagement for brands.

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  • Vibes Data Reveals More Mobile Consumers Are Interacting With the Brands They Love

    Vibes Data Reveals More Mobile Consumers Are Interacting With the Brands They Love

    After a year of living through a pandemic, mobile consumers are more ready than ever to interact with the brands they love. Vibes data shows a significant increase in active subscribers.

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  • How the pandemic drove a lasting shift of brands delivering more personalized experiences to consumers

    How the pandemic drove a lasting shift of brands delivering more personalized experiences to consumers

    Vibes Senior Director of Data & Analytics explores mobile marketing 12 months after the pandemic broke out

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  • 3 Reasons Curbside is Here to Stay

    3 Reasons Curbside is Here to Stay

    Curbside pickup has dramatically shifted the way we live our daily lives. Learn how brands can leverage in store and curbside pickup to offer consumers convenience and instant gratification.

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  • The Importance of Building Trust Post-Purchase

    The Importance of Building Trust Post-Purchase

    Building trust with consumers is important since nearly half of consumers prioritize brands they’ve purchased from before. Learn how to leverage SMS to build trust post-purchase and generate loyalty.

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  • How to Find Marketing Harmony with Mobile

    How to Find Marketing Harmony with Mobile

    With a variety of mobile channels, from SMS, MMS, Wallet, Push, and App Inbox, it's easy to feel overwhelmed. Learn to simplify with multi-channel orchestration for optimal consumer engagement.

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