Vibes Reveals New Brand Strategy and Visual Identity
Rebrand reflects Vibes’ leadership helping brands create loyalty by building interactive consumer relationships through timely, relevant mobile messaging
Chicago, IL— April 1, 2021 – Vibes, the technology leader powering the direct-to-consumer mobile engagement revolution, today revealed the company’s new brand strategy and visual identity. Vibes’ new visual identity reflects the company’s leadership in mobile messaging for over 20 years, and the company’s intelligent mobile engagement platform for brands. Vibes delivers continuous innovation and provides brands with the best personalized consumer experiences at scale, globally.
As a pioneer in mobile messaging, Vibes fills a critical void for brands by building personal connections with consumers on their most trusted mobile devices. The company’s technology platform has evolved to address the acceleration in mobile engagement; from the early days of utilizing mobile marketing to garner user participation during sporting events and televised competitions such as “American Idol,” to providing intelligent personalized mobile consumer journeys, such as current innovations that harness the power of mobile wallet.
In 2020, Vibes helped brands in retail, quick service restaurants (QSR), financial services, travel, and automotive accelerate their direct-to-consumer strategies for ecommerce and contactless shopping experiences, as well as loyalty programs through increased mobile wallet adoption. Brands are realizing the true value of mobile engagement with Vibes’ unique combination of native multichannel mobile messaging, intelligent experience automation, rich audience and performance insights and analytics, embedded compliance governance, and unrivaled global messaging performance.
“Vibes is uniquely positioned to help brands succeed in an increasingly mobile-centric world” said Jack Philbin, co-founder and CEO, Vibes. “Our refreshed brand identity amplifies the central role Vibes plays in delivering interactive engagement between brands and consumers across all mobile channels – SMS, MMS, Mobile Wallet, and Mobile Apps.”
According to Vibes’ data, brands were sending 200% more transactional mobile messages per month by the end of 2020 than they were at the start, as changes in consumer behaviors such as contactless order pickup grew throughout the year. Mobile messaging peaked in Q4 2020 as brands sent 400% more mobile messages for Buy Online Pickup In-Store (BOPIS) and Buy Online Pickup at Curbside (BOPAC) than in Q4 2019. Vibes forecasts that BOPIS and BOPAC messaging will continue to grow by 45% in 2021, highlighting the continued growth in mobile opportunities for brands.
The new company branding is built to stand out in a crowd while remaining true to the vibrant spirit and focused mission of Vibes. The dual messaging icon reflects the highly interactive and intelligent mobile engagement its SaaS platform powers at scale for brands around the world. From the new logo, Vibes is synonymous with the principles of Engagement, Personalization, Loyalty, and Interaction that are at the heart of a consumers’ brand decisions.
“Our look is refreshed to reflect our growth strategy, but our commitment to our enterprise brands remains consistent,” said Alex Campbell, co-founder and CIO, Vibes. “Customers can expect the same level of dedicated service and optimal platform experience. With mobile now at the forefront of our daily lives, Vibes continues to activate the digital consumer lifecycle and deepen our reach within the industry as we lead brands into this next phase of mobile expansion.”
See the newly refreshed website and branding at www.vibes.com.
Vibes helps brands like Ralph Lauren, Dollar General, Dick’s Sporting Goods, Redbox, Chipotle, Sephora, and LEGO to grow, activate, and optimize consumer relationships with timely, relevant, high volume mobile messaging at a high-volume, global scale. The company’s intelligent mobile engagement platform enables marketers and consumer loyalty professionals to connect with consumers using a unified native platform of SMS, MMS, dynamic wallet, mobile push notifications, app inbox and performance analytics, to become the backbone for these brands’ overall digital engagement strategies. Gartner recognized Vibes as a Leader in its 2019 and 2020 Gartner Magic Quadrant for Mobile Marketing Platforms.