Vibes and Lane Bryant's mobile engagement campaign recognized by the Mobile Marketing Association for business impact and marketing strategy excellence
CHICAGO – October 3, 2018 – Vibes, a mobile marketing leader, was named winner of two Gold awards at the 2018 Mobile Marketing Association (MMA) North America Regional Smarties. Vibes was awarded Gold in two categories: for the best “Relationship Building/CRM” and “Messaging” campaigns, in partnership with Vibes customer, Lane Bryant. The awards honor the marketing teams and creative talent driving business impact through the power of mobile.
The winners were selected by the MMA's independent North America juries comprised collectively of 46 renowned, senior brand and agency professionals under the guidance of jury president, Norman De Greve, Senior Vice President and Chief Marketing Officer, CVS Health, for the North America competition.
“We are continually impressed with the momentum and progress we’ve seen through working with Vibes to grow the mobile programs for Lane Bryant, Cacique, Catherines, and Lane Bryant Outlet,” said Eric Gohs, vice president of marketing strategy at Lane Bryant. “Mobile plays an integral role in fostering deeper, more personal relationships with our customers, and in highlighting the benefits of visiting our stores.”
"To be surrounded by so many compelling brands at these awards speaks volumes about the steadfast growth of the mobile marketing industry – we are thrilled to be among the winners this year," said Jack Philbin, co-founder and CEO at Vibes. "To take home not one, but two gold awards at this year’s MMA ceremony truly highlights our leadership within the marketplace, as well as our commitment to providing top-class mobile experiences and results for our customers."
The 2018 entries were first pre-screened by a council comprised of over 100 senior level mobile marketers prior to judging by the independent jury. The campaigns are judged on four criteria with business impact accounting for 40 percent of each entrant's overall score while creative, strategy and execution each made up 20 percent. A video highlighting the Lane Bryant campaign can be watched here.
Vibes enables marketers to deliver compelling and profitable mobile engagement conversations. The Vibes Mobile Engagement Platform lets marketers easily manage all mobile communication channels including text messaging, push notifications, Apple Wallet, Google Pay, messaging apps, and mobile web campaigns — all through a single interface. Vibes’ customers include Chipotle, Discover, Lane Bryant, PetSmart, and Allstate. To learn more about Vibes, visit www.vibes.com.
About Lane Bryant®: Lane Bryant® is the nation's leading women's special size apparel retailer, providing stylish and high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to fashion conscious apparel as well as accessories, footwear, hosiery and Cacique® intimate apparel. Lane Bryant® fashions are available nationwide at its 757 Lane Bryant and Lane Bryant Outlet stores, and online. Lane Bryant is a wholly-owned subsidiary of Ascena Retail Group, Inc. (Nasdaq: ASNA). Please visit lanebryant.com and cacique.com for store locations and the latest fashion trend information.
About the Mobile Marketing Association (MMA)
The MMA is the world's leading global non-profit trade mobile marketing association comprised of more than 800-member companies, from nearly fifty countries around the world. Our members hail from every faction of the mobile marketing ecosystem, including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA's mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. Anchoring the MMA's mission are four core pillars; to cultivate inspiration by driving innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for marketing organizations through fostering know-how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI measurement; and to advocate for mobile marketers. Additionally, MMA industry-wide committees work collaboratively to develop and advocate global best practices and lead standards development.