Vibes' Mobile Engagement Platform and Lane Bryant's mobile engagement campaign recognized by the judging panel for business impact and marketing strategy excellence.
CHICAGO, Nov. 29, 2018 /PRNewswire/ -- Vibes, a mobile marketing leader, was named winner of two Silver awards at the Best in Biz Awards, the only independent business awards program judged each year by prominent editors and reporters from top-tier publications in North America. Vibes was awarded Silver in two categories: "Enterprise Product of the Year - Marketing Software," which applauded Vibes' Mobile Engagement Platform, and "Marketing Campaign of the Year," detailing a "Swipe to Reveal" campaign with Lane Bryant.
Judges on this year's Best in Biz panel included Kim Cook from the Associated Press, Frank Ohlhorst from eWeek, Douglas Cantor from Inc., Laurie Sullivan from MediaPost and Christopher Null from Wired.
"We are thrilled to be recognized by Best in Biz for our achievements in two particularly competitive categories. Mobile marketing is clearly driving meaningful value for brands, and is becoming an increasingly significant focus within their holistic marketing strategies," said Sophie Vu, CMO at Vibes. "To take home two awards at Best in Biz is significant validation for our position in the market and dedication to producing meaningful outcomes for our customers."
Since 2011, winners in Best in Biz Awards have been determined based on scoring from independent judging panels deliberately composed each year of prominent editors and reporters from some of the most respected newspapers, TV outlets, and business, consumer, technology and trade publications in North America. The 2018 judging panel included, among others, writers from Associated Press, Barron's, Consumer Affairs, eWeek, Forbes, Healthcare Innovation News, Inc., Investment Advisor Magazine, MediaPost, New York Post, New York Times, Ottawa Citizen and Wired.
For a full list of gold, silver and bronze winners in Best in Biz Awards 2018, visit: http://www.bestinbizawards.com/2018-winners.
Vibes enables marketers to deliver compelling and profitable mobile engagement conversations. The Vibes Mobile Engagement Platform lets marketers easily manage all mobile communication channels including text messaging, push notifications, Apple Wallet, Google Pay, messaging apps, and mobile web campaigns — all through a single interface. With a world-class NPS score of +75, Vibes is a customer-first company, serving brands such as Chipotle, Discover, Lane Bryant, PetSmart, and Allstate. To learn more about Vibes, visit www.vibes.com.
About Best in Biz Awards
Since 2011, Best in Biz Awards has made its mark as the only independent business awards program judged each year by a who's who of prominent reporters and editors selected from top-tier publications from North America and around the world. Over the years, Best in Biz Awards judges have ranged from Associated Press to the Wall Street Journal and winners have spanned the spectrum, from blue-chip companies that form the bedrock of the world economy to local companies and some of the most innovative start-ups. Best in Biz Awards honors are conferred in two separate programs: North America and International, and in 70 categories, including company, team, executive, product, and CSR, media, PR and other categories. For more information, visit: http://www.bestinbizawards.com.