App Use & Installs

March 6, 2019 Tom Groom

native app engagement made easy

Your most loyal customers use your app, but what about the other 90%? How can you convert one-time consumer engagement into consistent app usage? We’re here to turn your app into the epicenter of engagement—and deliver you the loyalty spend that helps you grow.

 

Install

Enhance customer utility that builds impactful experiences

  • Multichannel Promotion Plan
  • In-Store CTAs
  • SMS Info Campaigns
  • Email Promotion

Notify

Enhance customer utility that builds impactful experiences

  • Rich Push Notifications
  • Date Triggered Events
  • API Triggered Events
  • Segmentation Plan

Engage

Promotion that elevates customer experience

  • In-App Game Experience
  • Engagement Strategy
  • Wrap Report
  • Sweepstakes
  • Acquisition Form
 

Customer Spotlight

Nationwide department store

To add to their SMS and Wallet success, a nationwide department store promoted app downloads and usage through an in-app game where users redeemed a digital reward; driving new loyalty engagement and mobile customer retention.

Step 1

Design and develop game experience

Step 2

Set up mobile CTAs for easy download

Step 3

Extend engagement with sweepstakes campaign
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Business Impact

open rate for SMS shows the value of SMS as a promotional channel for users to download and install

Tatango—SMS Open Rates Reach 99%

increase cost of acquiring a single loyal iOS app user to reach $3 per user

Mobile Marketer—Retained Versus Acquired App Users

 

LET YOUR APP CREATE NEW LOYALTY

Take a deep dive into some of Vibes scalable programs to see how your brand can come alive and engage users.

 

Packages

Starter

  • Full access to SMS and MMS Platform to build and run a suite of campaigns
  • One unified short code for all content delivery
  • Lifecycle analytics to track delivery rates, open rates, reads, device types, and click-throughs
  • Platform onboarding including case studies and consultative integration support
  • Jumpstart Strategy for messaging and campaign structure

Advanced

  • Includes Starter, plus: Tap-2-Join
  • Access to Wallet Manager Platform
  • Integration development support to for CRM, Loyalty. POS, or other third party vendors
  • Preference Center to capture user data
  • Quarterly business reports with advanced analytic insights
  • 1-year licenses to Tap-2- Join
  • Foundational Strategy

Premium

  • Complete access to all platform tools
  • Integration development support to for CRM, Loyalty. POS, or other third party vendors
  • Preference Center to capture user data
  • 1-year licenses to Reveals, Refer-a-Friend, Product View Guide frameworks
  • Quarterly business reports with Advanced Analytics insights
  • Foundational and Content Strategy

Custom

  • Complete access to all platform tools
  • Custom integration support
  • Custom developed webform or preference center data gathering
  • Quarterly business reports with Advanced Analytics insights
  • 1-year licenses to Vibes Solution Frameworks
  • Partner to growing channel programs including FB Messenger, RCS, & Apple Business Chat
 
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