Customer Data Intelligence

March 6, 2019 Tom Groom

Use telling insights to power your strategy

Data can be used to fuel your engagement machine. By capturing the right data, Vibes helps you craft a successful marketing strategy that consistently extracts value from your consumers preferences, behavior, and brand sentiment—allowing you establish a stream of lifetime revenue.

Basic Data Points

Match Up to Email

Mobile Number
First & Last Name
ZIP
Gender
Age

Expand Data Points

Expand Vertical

Income Bracket
Marital Status
City level segmentation
State by State Segmentation

Real-Time

API Integration

Build Advanced Connections to CRM, Loyalty or Other Data Systems
Connect Advanced Analytics for AI powered insights

Customer Spotlight

Home Brand Service

One brand in the home service space used one single data point on their inquiry forms to capture customer identity, resulting in an increase to customer engagement.

Step 1

Match customer profiles with basic data points

Step 2

Improve segmentation and audience targeting with expanded data

Step 3

Refine attribution reporting to optimize marketing spend

Business Impact

of organizations with clean data report a boosted revenue

Zoominfo Data Decay & B2B Database Marketing Demographic

$661B

lost dollars resulting from bad data for U.S. businesses each year

Zoominfo Data Decay & B2B Database Marketing Demographic

of companies see an increase in consumer engagement with data- driven marketing

Forbes The Rise of the New Marketing Organization

Level 1 Data

First Name
Last Name
Address
Email
Mobile Phone Number

Level 2 Data

Level 1 data +
Gender
Age
State Zip Code
Auto Make, Model, Year, Class

Level 3 Data

Level 2 data +
Email (up to 3)
Home Owner Indicator
Estimated Household Income
Marital Status
Wealth Score
Number of Children
Purchasing Power Score

Packages

Starter

Subscriber matchup check for testing

$0.10 for matchup check for up to 50,000 subscribers
Access to Level 1 Data

$0.06 per subscriber lookup for entire database
Exportable Data

Level 1 data is exportable

Advanced

Subscriber matchup check for testing

$0.10 for matchup check for up to 50,000 subscribers
Access to Level 1 Data

$0.06 per subscriber lookup for entire database
Exportable Data

Level 1 data is exportable
Engagement Ready

Level 1 data is ready for engagement in platform
Advanced Analytics

$2,000 per month, includes 2 licenses

Premium

Subscriber matchup check for testing

$0.10 for matchup check for up to 50,000 subscribers
Access to Level 2 Data

$0.075 per subscriber lookup for entire database
Exportable Data

Level 2 data is exportable
Engagement Ready

Level 2 data is ready for engagement in platform
Advanced Analytics Discount

$1,800 per month for the first year of contract, includes 2 licenses

Ultimate

Subscriber matchup check for testing

$0.10 for matchup check for up to 50,000 subscribers
Access to Level 3 Data

$0.09 per subscriber lookup for entire database
Exportable Data

Level 3 data is exportable
Engagement Ready

Level 3 data is ready for engagement in platform
Advanced Analytics Discount

$1,600 per month for the first year of contract, includes 2 licenses

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