Customer Data Intelligence

March 6, 2019 Tom Groom

Use telling insights to power your strategy

Data can be used to fuel your engagement machine. By capturing the right data, Vibes helps you craft a successful marketing strategy that consistently extracts value from your consumers preferences, behavior, and brand sentiment—allowing you establish a stream of lifetime revenue.

 

Basic Data Points

Match Up to Email

  • Mobile Number
  • First & Last Name
  • ZIP
  • Gender
  • Age

Expand Data Points

Expand Vertical

  • Income Bracket
  • Marital Status
  • City level segmentation
  • State by State Segmentation

Real-Time

API Integration

  • Build Advanced Connections to CRM, Loyalty or Other Data Systems
  • Connect Advanced Analytics for AI powered insights
 

Customer Spotlight

Home Brand Service

One brand in the home service space used one single data point on their inquiry forms to capture customer identity, resulting in an increase to customer engagement.

Step 1

Match customer profiles with basic data points

Step 2

Improve segmentation and audience targeting with expanded data

Step 3

Refine attribution reporting to optimize marketing spend
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Business Impact

of organizations with clean data report a boosted revenue

Zoominfo Data Decay & B2B Database Marketing Demographic

$661B

lost dollars resulting from bad data for U.S. businesses each year

Zoominfo Data Decay & B2B Database Marketing Demographic

of companies see an increase in consumer engagement with data- driven marketing

Forbes The Rise of the New Marketing Organization

 

Level 1 Data

  • First Name
  • Last Name
  • Address
  • Email
  • Mobile Phone Number

Level 2 Data

  • Level 1 data +
  • Gender
  • Age
  • State Zip Code
  • Auto Make, Model, Year, Class

Level 3 Data

  • Level 2 data +
  • Email (up to 3)
  • Home Owner Indicator
  • Estimated Household Income
  • Marital Status
  • Wealth Score
  • Number of Children
  • Purchasing Power Score
 

Packages

Starter

  • Subscriber matchup check for testing
    $0.10 for matchup check for up to 50,000 subscribers
  • Access to Level 1 Data
    $0.06 per subscriber lookup for entire database
  • Exportable Data
    Level 1 data is exportable

Advanced

  • Subscriber matchup check for testing
    $0.10 for matchup check for up to 50,000 subscribers
  • Access to Level 1 Data
    $0.06 per subscriber lookup for entire database
  • Exportable Data
    Level 1 data is exportable
  • Engagement Ready
    Level 1 data is ready for engagement in platform
  • Advanced Analytics
    $2,000 per month, includes 2 licenses

Premium

  • Subscriber matchup check for testing
    $0.10 for matchup check for up to 50,000 subscribers
  • Access to Level 2 Data
    $0.075 per subscriber lookup for entire database
  • Exportable Data
    Level 2 data is exportable
  • Engagement Ready
    Level 2 data is ready for engagement in platform
  • Advanced Analytics Discount
    $1,800 per month for the first year of contract, includes 2 licenses

Ultimate

  • Subscriber matchup check for testing
    $0.10 for matchup check for up to 50,000 subscribers
  • Access to Level 3 Data
    $0.09 per subscriber lookup for entire database
  • Exportable Data
    Level 3 data is exportable
  • Engagement Ready
    Level 3 data is ready for engagement in platform
  • Advanced Analytics Discount
    $1,600 per month for the first year of contract, includes 2 licenses
 

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