Engagement Strategy

March 4, 2019 Tom Groom

Extend Brand Affinity into mobile

The mobile customer expects more today than ever before, but more doesn’t have to mean discounts. Content that supports the in-store experience can promote products, services and offers in an intelligent and timely manner. Our solutions generate the necessary engagement to attract customers to exciting purchases.

 

Phase 1

New to Mobile

  • Jumpstart Strategy
  • In-store CTAs
  • Email Promotion
  • SMS Sign-up Webform
  • Build Wallet Campaign
  • Launch Welcome Stream
  • Monthly Report Cards

Phase 2

Rising Potential

  • Segmentation Strategy
  • MMS Campaigns
  • Mobile Solutions Suite package
  • Preference Center
  • KPI Reporting

Phase 3

Realizing Potential

  • Content Strategy
  • Offer Redemption Analysis
  • A/B Test Plan Programs
  • Product View Guide
  • Engagement Games Programs
  • Program Wrap Reports
  • Transactional Programs
 

Customer Spotlight

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Vibes partnered closely with Ralph Lauren to scale their list of engaged mobile subscribers—helping them establish a hefty stream of mobile revenue.

Step 1

Build SMS subscriber list through email and in-store promotion

Step 2

Craft offer strategy around promotional calendar

Step 3

Engage customer with new products through Product View Guide
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Business Impact

of consumers encounter brand messaging through mobile channels

Tune—Taps, Clicks, Bricks: Executive Summary

boost in sales for companies adept at providing personalized messaging

MarketingProfs—Personalized Marketing

of customers are more likely to purchase when mobile messages are part of an orchestrated marketing experience

Oracle—Mobile Marketing Promise

 

SEE MOBILE ENGAGEMENT IN ACTION

Text SOLUTIONS to 84237

Take a deep dive into some of Vibes scalable programs to see how your brand can come alive and engage users.

 

Packages

Starter

  • Jumpstart Strategy for messaging and campaign structure
  • Five (5) recommendations for customer engagement and cross-channel management
  • Preference Center to capture user data and better market based on their responses
  • Welcome stream created to engage audience in initial two months
  • One reveals program of your choice

Advanced

  • Includes Starter Package, plus:
  • Segmentation Strategy
  • MMS included for visual engagement
  • Four reveals programs (one per quarter)
  • Quarterly business reports with advanced analytic insights based on defined KPI's
  • Access to Automatic Loyalty Enrollment Product
  • Foundational Strategy

Premium

  • Includes Advanced Package, plus:
  • Full content development and delivery
  • Offer redemption and/or engagement analysis and recommendations
  • A/B test program
  • One (1) Product View Guide
  • One Engagement Game
  • Comprehensive strategy
  • Advanced Analytics

Custom

  • Complete access to all platform tools
  • Custom integration support
  • Custom developed webform or preference center data gathering
  • Quarterly business reports with Advanced Analytics insights
  • 1-year licenses to Vibes Solution Frameworks
  • Partner to growing channel programs including FB Messenger, RCS, & Apple Business Chat
 
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