Multichannel Attribution

March 6, 2019 Tom Groom

Discover what's driving your customers

Identify which channels capture the highest revenue and pair them with solutions that maximize your growth. Vibes Multichannel Attribution opens up a view to your true mobile performance— helping you build a formidable built-to-scale mobile strategy.

 

Phase 1

New To Mobile

  • Initial Strategy
  • Tap-2-Join
  • Acquisition Webform
  • Email Wallet Campaign
  • Monthly Scorecard
  • File Transformation Services
  • Match-Back Programs

Phase 2

Rising Potential

  • Preference Center
  • Segmentation Plan
  • KPI Reporting
  • A/B Test Plan Analysis
  • Transactional Programs
  • Cart Abandonment Retargets

Phase 3

Realizing Potential

  • Engagement Strategy
  • Optical CharacterRecognition
  • Wallet Distribution Services
  • Advanced Campaign Services
  • Advanced Analytics
 

Customer Spotlight

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Wanting to bridge the physical and mobile shopping experience, Chico’s used SMS messaging to engage shoppers, and saw a 33% lift in average order value over email.

Step 1

Promote SMS subscription via in-store signage

Step 2

Set up Welcome Offer for joining

Step 3

Track and optimize from multichannel reporting
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Business Impact

increase in customer satisfaction when addressing a customer journey plan

McKinsey & Company—Creating Value Through Transforming Customer Journeys

increase to revenue when customer satisfaction is addressed through data-points of each channel

McKinsey—Customer Experience: Best of Both Worlds

reduction in cost serving customers when specific needs are addressed in each channel

Harvard Business Review—Know What Your Customers Want

 

A CLEAR VIEW ON MOBILE TOUCHPOINTS

Take a deep dive into some of Vibes scalable programs to see how your brand can come alive and engage users.

 

Packages

Starter

  • Full access to SMS and MMS Platform to build and run a suite of campaigns
  • One unified short code for all content delivery
  • Lifecycle analytics to track delivery rates, open rates, reads, device types, and click-throughs
  • Platform onboarding including case studies and consultative integration support
  • Jumpstart Strategy

Advanced

  • Includes Starter Package, plus:
  • Access to Wallet Manager Platform
  • Integration development support to for CRM, Loyalty. POS, or other third party vendors
  • Preference Center to capture user data
  • Quarterly business reports with Advanced Analytics insights
  • 1-year licenses to Tap-2- Join
  • Foundational Strategy

Premium

  • Complete access to all platform tools
  • Integration development support to for CRM, Loyalty. POS, or other third party vendors
  • Preference Center to capture user data
  • 1-year licenses to Reveals, Refer-a-Friend, and Product View Guide frameworks
  • Quarterly business reports with Advanced Analytics insights
  • Foundational and Content strategy

Custom

  • Complete access to all platform tools
  • Custom integration support
  • Custom developed webform or preference center data gathering
  • Quarterly business reports with Advanced Analytics insights
  • 1-year licenses to Vibes Solution Frameworks
  • Partner to growing channel programs including FB Messenger, RCS, & Apple Business Chat
 
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