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Mobile Loyalty

Published Date
Author Tom Groom

Create ease of use for your loyalty program

Elevate your loyalty program with 1:1 consumer relationships. From simple enrollment to digitized card distribution, Vibes can unite your physical and digital efforts. Ready for more? Work with us to sync your loyalty and CRM systems with your mobile database in order to provide real-time, personalized notifications and updates.

 

Initial Roll Out

  • Initial Strategy Package
  • Compose acquisition campaigns
  • Create wallet campaigns
  • Integrate wallet with email
  • Build loyalty sign-up webform
  • Plan loyalty DB file process
  • QA validation and launch

Full Launch

  • Broader digital channel promotion
  • Tap-2-Join add on
  • Promote via in-store CTAs
  • Batch process set up for data share
  • API file process updates
  • Segmentation
  • System callbacks and authentication

Optimization

  • Next Stage Content Strategy
  • Activate Advanced Loyalty Enrollment (ALE)
  • Redemption analysis
  • A/B Test Plan Programs
  • CRM/Loyalty System
  • Integration
  • Channel Content Preference Hub
 

Customer Spotlight

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“Starting simple,” was a requirement of Petco as they guided email subscribers and in-store shoppers to their Pals Rewards program where members could easily track and redeem loyalty rewards.

Step 1

Drive Loyalty sign up and installs using CTA email

Step 2

Promote in-store traffic with text-in CTA

Step 3

Develop Loyalty strategy to address features releases
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Business Impact

of consumers modify amounts they spend to maximize loyalty points

Bond Brand Loyalty—Loyalty Report

more likely to join a loyalty program if points and rewards available on a mobile wallet loyalty card

Urban Airship—State of Mobile Wallet

of consumers prefer SMS as a means of receiving loyalty messages

3Cinteractive Mobile Loyalty Report

 

AUTOMATIC LOYALTY ENROLLMENT

See how simple loyalty sign-up can be from any channel. Utilizing the device’s stored data, customers can sign-up for loyalty with a few clicks

 

Packages

Starter

  • Mobile Wallet delivery via SmartLink URL
  • Wallet object includes member ID, Expiry date, preferred store and T&C's plus location based alerts
  • Batch upload available for personalization of expiry and store as well as trigger
  • Jumpstart Strategy for messaging and campaign structure

Advanced

  • Includes Starter, plus: Tap-2-Join
  • Integration development support for Loyalty platform
  • Wallet objects can be dynamically updated via batch file for all personalized attributes
  • Wallet image updated 2x/month
  • Preference Center
  • Quarterly business reports with Advanced Analytic insights
  • Access to Automatic Loyalty Enrollment Product
  • Foundational Strategy

Premium

  • Includes Advanced plus:
  • API (and Batch) updates for all attributes
  • Up to 10 images dynamically assigned to loyalty categories
  • Ability to personalize image to the individual (photo)
  • NFC terminal support for Tap- 2-Join (VAS)
  • Comprehensive Strategy Advanced Analytics

Custom

  • Complete access to all platform tools
  • Custom integration support
  • Custom developed webform or preference center data gathering
  • Quarterly business reports with Advanced Analytics insights
  • 1-year licenses to Vibes Solution Frameworks
  • Partner to growing channel programs including FB Messenger, RCS, & Apple Business Chat