Mobile Loyalty

March 4, 2019 Tom Groom

Create ease of use for your loyalty program

Elevate your loyalty program with 1:1 consumer relationships. From simple enrollment to digitized card distribution, Vibes can unite your physical and digital efforts. Ready for more? Work with us to sync your loyalty and CRM systems with your mobile database in order to provide real-time, personalized notifications and updates.

Initial Roll Out

Initial Strategy Package
Compose acquisition campaigns
Create wallet campaigns
Integrate wallet with email
Build loyalty sign-up webform
Plan loyalty DB file process
QA validation and launch

Full Launch

Broader digital channel promotion
Tap-2-Join add on
Promote via in-store CTAs
Batch process set up for data share
API file process updates
Segmentation
System callbacks and authentication

Optimization

Next Stage Content Strategy
Activate Advanced Loyalty Enrollment (ALE)
Redemption analysis
A/B Test Plan Programs
CRM/Loyalty System
Integration
Channel Content Preference Hub

Customer Spotlight

“Starting simple,” was a requirement of Petco as they guided email subscribers and in-store shoppers to their Pals Rewards program where members could easily track and redeem loyalty rewards.

Step 1

Drive Loyalty sign up and installs using CTA email

Step 2

Promote in-store traffic with text-in CTA

Step 3

Develop Loyalty strategy to address features releases

Business Impact

of consumers modify amounts they spend to maximize loyalty points

Bond Brand Loyalty—Loyalty Report

more likely to join a loyalty program if points and rewards available on a mobile wallet loyalty card

Urban Airship—State of Mobile Wallet

of consumers prefer SMS as a means of receiving loyalty messages

3Cinteractive Mobile Loyalty Report

AUTOMATIC LOYALTY ENROLLMENT

vibes.com/loyalty

See how simple loyalty sign-up can be from any channel. Utilizing the device’s stored data, customers can sign-up for loyalty with a few clicks

Packages

Starter

Mobile Wallet delivery via SmartLink URL
Wallet object includes member ID, Expiry date, preferred store and T&C's plus location based alerts
Batch upload available for personalization of expiry and store as well as trigger
Jumpstart Strategy for messaging and campaign structure

Advanced

Includes Starter, plus: Tap-2-Join
Integration development support for Loyalty platform
Wallet objects can be dynamically updated via batch file for all personalized attributes
Wallet image updated 2x/month
Preference Center
Quarterly business reports with Advanced Analytic insights
Access to Automatic Loyalty Enrollment Product
Foundational Strategy

Premium

Includes Advanced plus:
API (and Batch) updates for all attributes
Up to 10 images dynamically assigned to loyalty categories
Ability to personalize image to the individual (photo)
NFC terminal support for Tap- 2-Join (VAS)
Comprehensive Strategy Advanced Analytics

Custom

Complete access to all platform tools
Custom integration support
Custom developed webform or preference center data gathering
Quarterly business reports with Advanced Analytics insights
1-year licenses to Vibes Solution Frameworks
Partner to growing channel programs including FB Messenger, RCS, & Apple Business Chat