Unified Customer Profile

March 6, 2019 Tom Groom

360 view on each of your customers

Looking to create new opportunities from customer engagement patterns? We can help with that. Whether you’re looking to target specific personas or upgrade your level of personalized experiences, our data expertise identifies the most effective messaging during customers’ journey; while using those specific consumer insights to power your brand messaging moving forward.

 

Phase 1

Out of the Box

  • Welcome Stream
  • Acquisition Webform
  • In-Platform Polls or Voting
  • Location-Based Store Selection
  • Segmentation Plan
  • User Profiles

Phase 2

Solutioning

  • Preference Center
  • Transactional Programs
  • SMS Wallet Programs
  • Testing Plan
  • Email Wallet Program
  • Engagement Strategy
  • Redemption Analysis

Phase 3

Partnerships

  • Data Collection Partnership
  • Advanced Analytics
  • Deep Segmentation Strategy
 

Customer Spotlight

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Through file sharing at POS systems and integrations with a nationwide retailer’s loyalty system, Vibes tracked offer redemptions back to specific SMS subscribers and motivated their return with personalized content.

Step 1

Welcome Stream syncs opt-in path to redemptions

Step 2

Connect mobile phone number to Loyalty ID

Step 3

Vibes reporting tracks redemptions & engagement
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Business Impact

of consumers prefer to buy from brands that personalize their shopping experiences

Vibes Mobile Wallet Guide

3X

increase in Lifetime value for marketers using a 360 view of the customer

Vibes 2018 Retailer Analytics Study

of marketers say personalized content drives higher engagement

eMarketer—Personalization Drives Engagement Conversions

 

See how easy customer data capture can be

AUTOMATIC LOYALTY ENROLLMENT

Simple loyalty sign-up can be from any channel with a few clicks.

 

Packages

Starter

  • Full access to SMS and MMS Platform to build and run a suite of campaigns
  • One unified short code for all content delivery
  • Lifecycle analytics to track delivery rates, open rates, reads, device types, and click-throughs
  • Platform onboarding including case studies and consultative integration support
  • Jumpstart Strategy

Advanced

  • Includes Starter Package, plus:
  • Access to Wallet Manager Platform
  • Integration development support to for CRM, Loyalty. POS, or other third party vendors
  • Preference Center to capture user data
  • Quarterly business reports with Advanced Analytics insights
  • 1-year licenses to Tap-2- Join
  • Foundational Strategy

Premium

  • Complete access to all platform tools
  • Integration development support to for CRM, Loyalty. POS, or other third party vendors
  • Preference Center to capture user data
  • 1-year licenses to Reveals, Refer-a-Friend, and Product View Guide frameworks
  • Quarterly business reports with Advanced Analytics insights
  • Foundational and Content strategy

Custom

  • Complete access to all platform tools
  • Custom integration support
  • Custom developed webform or preference center data gathering
  • Quarterly business reports with Advanced Analytics insights
  • 1-year licenses to Vibes Solution Frameworks
  • Partner to growing channel programs including FB Messenger, RCS, & Apple Business Chat
 
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