Inspire Action through Advanced Analytics
To inspire your customers to engage with your brand, you have to know who they are, what they like, and how they behave. With Advanced Analytics, you get customized and configurable dashboards, visualizations, and insights to help you connect the dots between mobile behaviors and customers throughout their brand journey.
Benefits
Advanced Analytics gives you the power of real-time, actionable information at your fingertips through an intuitive, easy-to-use interface.
Gain multichannel insight within a single view
Evaluate mobile performance across multiple channels to create a better holistic customer experience
Get visual reporting for enhanced experience
Visualize data using geo-maps, charts and graphs, heat maps, bubble/scatter plots, network mapping and more
Choose the data you want, and how you want it
Full-featured reporting allows customizable views, filters, visuals, data sets and scheduling
Integrate data sets for a more complete customer picture
Augment mobile response data sets with CRM, loyalty, email, social, POS, behavioral, or any other digital data source for a complete 360° view of mobile performance
Available Insights
Mobile ROI
Attribute mobile effectiveness and impact on revenue, campaign subscriber growth, store traffic and in-store purchases
Channel Metrics
View subscriber trends, acquisition sources and effectiveness of different mobile channels
Engagement Metrics
Understand rates and frequency of engagement within each channel
Digital Loyalty
Understand effectiveness of digital loyalty membership, conversions, and overall growth numbers
Mobile Marketing Optimization
Optimize for location-based campaigns, segment performance management, mobile brand experience and customer lifetime value
Overall Revenue
Gain insight into revenue impact of mobile channels, mobile brand engagement and physical locations