Inspire Action through Advanced Analytics

To inspire your customers to engage with your brand, you have to know who they are, what they like, and how they behave. With Advanced Analytics, you get customized and configurable dashboards, visualizations, and insights to help you connect the dots between mobile behaviors and customers throughout their brand journey.
 

Benefits

Advanced Analytics gives you the power of real-time, actionable information at your fingertips through an intuitive, easy-to-use interface.  
 

Gain multichannel insight within a single view    
Evaluate mobile performance across multiple channels to create a better holistic customer experience

Get visual reporting for enhanced experience    
Visualize data using geo-maps, charts and graphs, heat maps, bubble/scatter plots, network mapping and more
 

Choose the data you want, and how you want it    
Full-featured reporting allows customizable views, filters, visuals, data sets and scheduling

 

Integrate data sets for a more complete customer picture   
Augment mobile response data sets with CRM, loyalty, email, social, POS, behavioral, or any other digital data source for a complete 360° view of mobile performance

Available Insights

Mobile ROI
Attribute mobile effectiveness and impact on revenue, campaign subscriber growth, store traffic and in-store purchases

Channel Metrics
View subscriber trends, acquisition sources and effectiveness of different mobile channels

Engagement Metrics
Understand rates and frequency of engagement within each channel 

Digital Loyalty 
Understand effectiveness of digital loyalty membership, conversions, and overall growth numbers

Mobile Marketing Optimization
Optimize for location-based campaigns, segment performance management, mobile brand experience and customer lifetime value

Overall Revenue
Gain insight into revenue impact of mobile channels, mobile brand engagement and physical locations